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The JAM Jar

15.08.23

Ever heard of a ‘finfluencer’? In the ever-evolving world of social media, these influencers have quickly gained significant traction among younger audiences, becoming influential voices in the world of finance. They are providing financial advice and, more importantly, instigating shifts in financial behaviour….

28.03.23

In recent years, Artificial Intelligence (AI) has revolutionised the marketing industry by providing businesses with tools to automate complex tasks, personalise customer experiences, and analyse large volumes of data….

07.03.23

As the cost of living continues to increase, concerns regarding inflation and sluggish economic growth are on the rise. Marketing is instrumental to business success, however in an age-old debate, marketing budgets are often the first to be cut in a time of reduced spending. That’s why marketers are now under more pressure than ever to work their budgets as hard as possible….

06.01.23

2022 was certainly a year to remember. The Lionesses brought it home, we had more Prime Ministers than hot dinners, Apple was the first company to reach $3 trillion and sadly Her Majesty, the Queen passed away after a historical 70-year reign.

As we move into 2023, we expect to see even more change, especially in the marketing world. Here’s our take on the marketing trends for 2023. …

22.09.22

Social media’s purpose has evolved beyond keeping in touch with family and friends; it’s now the first point of discovery for news, entertainment and brand engagement. In fact, 78% of customers purchases are impacted by companies’ social media posts. …

27.01.22

Jam has been appointed by Petsure, a challenger pet insurance brand set to disrupt the market….

The Jammers’ 2022 predictions

16.12.21

Doing the hokey cokey with lockdowns, adjusting (and readjusting) marketing plans and trying to get through copy without mentioning the phrase ‘unprecedented times’ – it’s been a weird one.

But that’s enough of that, and we’re only looking forward. Our Jammers have shared their thoughts on what we see coming up over the next year. …

Paid social media conversion

13.06.21

Social media can be a tricky beast to master – its ever-evolving nature means that yesterday’s hot growth hacks are today’s hot air. Luckily, there are some evergreen best practices that always perform because they’re based on the central pillars of the medium’s mechanics or are concepts that weather the storm of changes. …

Which social media metrics should you be focusing on to measure growth?

29.01.21

With 45% of the world’s population active online for an average of three hours a day, social media is one of the most effective ways brands can communicate with their audience base. As with any strategy, your social media strategy must evolve constantly based on analysis of previous performance in order to succeed.

Upon building your strategy and setting your objectives and KPIs, you’ll carefully select the social media metrics you want to measure to meet your brand’s goals. We discuss the metrics you may want to consider when forming your idea of success in social media. …