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The JAM Jar

03.07.20

It’s pretty safe to say that 2020 hasn’t panned out how we expected up to now. COVID-19 caused lockdown measures to be put in place in the UK, which interrupted our everyday lives, from how we work to having to queue when popping down to the shops for some milk. (more…)

18.06.20

Did you know that every single minute of the day, around 320 million new Tweets are posted? When you look at the billions of people in the world that are online, it’s a seemingly endless void of messages, many of which go completely unnoticed. (more…)

24.04.20

From chia seed brands and kimchi makers, to chocolatiers and fast food giants, most food brands – large and small – have a social media presence.  (more…)
Free social media resources blog

27.03.20

Despite the situation changing daily, COVID-19 and the subsequent lockdown have hit small businesses especially hard. That means now more than ever, it is imperative that your social media presence remains active. (more…)

14.02.20

Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring. (more…)

10.01.20

If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know. (more…)

10.12.19

Ever had a conversation in the office, then gone onto your phone to check social media very important work emails, and get served an ad for the exact thing you’ve just been talking about?

We’re here to talk about whether Facebook is reading your mind, or if it’s just a big coincidence.

(Spoiler – it’s not a coincidence.(more…)

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)

19.09.19

Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.

So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.

 

If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)