RAR+ Recommended | CIPR | Fresh Awards

The JAM Jar

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

social photography

05.07.19

It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer…  (more…)

20.06.19

Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.

 

However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.

 

We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.

(more…)

Social media tips for Love Island stars

07.06.19

It’s that time of year again. It’s 9pm, the local prosecco bars are dead and that familiar Scottish accent pops on the telly with “TONIGHT…” which can only mean one thing – Love Island is back! (more…)

The latest updates in the social media world algorithm

31.05.19

Social media is forever changing to suit the way its audience uses the various platforms. Here are the latest changes you need to know about.

(more…)

Why you should implement a tracking pixel

10.05.19

If you’re spending ages trawling through tonnes of data to tweak your social media audiences, you’re wasting valuable time. Here’s why a tracking pixel is a must-have for any site. (more…)

How to choose a social media influencer for your brand

28.04.19

Influencer marketing is constantly in the spotlight and many people have questioned the value of using a popular account to represent their brand. We’ve put together a quick guide on how we audit a social media influencer, and why you should be using them.  (more…)

Why podcasts are the latest trend in the PR industry

18.04.19

If you like staying informed and enjoy thought-provoking discussions, listening to podcasts is a no-brainer. We’ve invited Ross Menghini, co-founder of podcasting agency Hear and Tell, to discuss the industry’s latest trend. (more…)