The JAM Jar

Choose a topic

Awards
Branding
Careers
Client Wins and News
Creative
Digital
Latest News
Office News
PR
Social Media
Weekly Round Up

Choose a date

August 2023
July 2023
April 2023
March 2023
February 2023
January 2023
September 2022
March 2022
February 2022
January 2022
December 2021
November 2021
June 2021
January 2021
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
April 2013
December 2012
November 2012
October 2012
September 2012
August 2012
June 2012
May 2012
February 2012
November 2011
August 2011
July 2011
December 2010

Navigating the Wave of ‘Finfluencers’: Impact, Risks and Opportunities in Financial Marketing

15.08.23

Ever heard of a ‘finfluencer’? In the ever-evolving world of social media, these influencers have quickly gained significant traction among younger audiences, becoming influential voices in the world of finance. They are providing financial advice and, more importantly, instigating shifts in financial behaviour….

Why Open Source AIs aren’t replacing your marketing team

28.03.23

In recent years, Artificial Intelligence (AI) has revolutionised the marketing industry by providing businesses with tools to automate complex tasks, personalise customer experiences, and analyse large volumes of data….

Why marketing your brand is more essential than ever

07.03.23

As the cost of living continues to increase, concerns regarding inflation and sluggish economic growth are on the rise. Marketing is instrumental to business success, however in an age-old debate, marketing budgets are often the first to be cut in a time of reduced spending. That’s why marketers are now under more pressure than ever to work their budgets as hard as possible….

The Jammers’ 2023 Marketing Predictions

06.01.23

2022 was certainly a year to remember. The Lionesses brought it home, we had more Prime Ministers than hot dinners, Apple was the first company to reach $3 trillion and sadly Her Majesty, the Queen passed away after a historical 70-year reign.

As we move into 2023, we expect to see even more change, especially in the marketing world. Here’s our take on the marketing trends for 2023. …

How insurance brands can engage customers on social media

22.09.22

Social media’s purpose has evolved beyond keeping in touch with family and friends; it’s now the first point of discovery for news, entertainment and brand engagement. In fact, 78% of customers purchases are impacted by companies’ social media posts. …

Jam is a Pawsome Partner for Petsure

27.01.22

Jam has been appointed by Petsure, a challenger pet insurance brand set to disrupt the market….

The Jammers’ 2022 predictions

16.12.21

Doing the hokey cokey with lockdowns, adjusting (and readjusting) marketing plans and trying to get through copy without mentioning the phrase ‘unprecedented times’ – it’s been a weird one.

But that’s enough of that, and we’re only looking forward. Our Jammers have shared their thoughts on what we see coming up over the next year. …

Five Ways To Reach And Convert Your Audience Using Paid Social Media

13.06.21

Social media can be a tricky beast to master – its ever-evolving nature means that yesterday’s hot growth hacks are today’s hot air. Luckily, there are some evergreen best practices that always perform because they’re based on the central pillars of the medium’s mechanics or are concepts that weather the storm of changes. …

Which social media metrics should you be focusing on to measure growth?

29.01.21

With 45% of the world’s population active online for an average of three hours a day, social media is one of the most effective ways brands can communicate with their audience base. As with any strategy, your social media strategy must evolve constantly based on analysis of previous performance in order to succeed.

Upon building your strategy and setting your objectives and KPIs, you’ll carefully select the social media metrics you want to measure to meet your brand’s goals. We discuss the metrics you may want to consider when forming your idea of success in social media. …

Show more stories

Follow us

Choose a topic

Choose a date

Subscribe to JAM Times

Marketing to the forgotten middle