Silver Marketing Association Member | CIPR | MPA Inspiration Award

Paid Search Agency Manchester

Prioritising the metrics that matter most to you.

Our Paid Search experts are on hand to manage your Google Ads campaigns. By understanding your unique business goals and objectives, we create bespoke PPC solutions tailored to your needs.

Paid Search at Jam. Data, customer centric, Extraordinary

At Jam, we’re experts in running successful data-driven Google Ads, with a core focus on the metrics that matter to you. Understanding your specific business goals and objectives is key to crafting a successful and bespoke PPC solution.

We appreciate that every business has its own goals and aspirations and as such, we build a tailored and customised approach to managing your paid media activity.

Our team of skilled PPC professionals go beyond technical expertise. We understand that this is our bag, not yours. We’ll communicate commercially; explaining strategies and results in a language that makes sense to you and your business.

Whether you’re trying to drive eCommerce sales, develop a greater volume of leads, or enhance your customer base, our data-centric PPC strategy will be built to deliver exceptional results for your business.

The great thing about Paid Search is how transparent and data led our activity is. Performance marketing that targets a return on investment, cost of sale, cost per lead or base on a margin target requires a strategic mindset, meticulous research, and technical know-how. At Jam, we leave no stone unturned in getting to grips with your business, conducting detailed market research, auditing competitor strategies, and looking out for key opportunities to drive your business forward. Through ongoing observation, testing and optimisation, we constantly optimise your campaigns to maximise effectiveness, making sure that every penny you spend has the best possible chance of providing the greatest return on your investment.

Here at Jam, our PPC specialists can distil success measurement down to one primary metric: the success and growth of your business.

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Going beyond

Having a comprehensive understanding of your business is only half of the battle. We also need to understand your customers. It’s essential that we have deep knowledge of your audience segments, consumer behaviour and search habits. We’ve all heard of the horror stories of wasted media spend. At Jam, we remove this problem with robust and efficient campaign planning, ensuring we target the right people, in the right place, at the right time. It sounds so simple, and so it should be.

Paid Search – Key Pillars

Keyword Research:

Keyword research is a crucial step that isn’t a one off job. As search behaviour evolves, so will your keywords. At Jam we’ll stay ahead of the curve, using industry leading tools to complement our skills. The output will be a keyword universe that drives relevant and targeted traffic to your website.

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Our copywriters are experts in producing captivating ad copy that grabs attention and entices users to visit your website. With a clear understanding of your business’s voice and your audience’s desires, we create ad copy that stands out from your competition. Highlighting your unique selling points and Including enticing calls-to-action, we make sure that your ads generate industry-leading click through rates.


Our PPC experts are experienced in planning targeted campaigns to reach users based on location, interests, demographics and more. With a data led approach, we’ll constantly optimise your campaigns, minimising wasted ad spend and maximising conversions.

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Paid Search is powerful, but it becomes even more formidable when integrated with your other digital marketing channels. At Jam, we’re one team of astute and commercially focused digital specialists. We collaborate closely between channels, and always have a strategist overseeing our successful multi-channel approach. By aligning paid search with your wider digital marketing efforts, we’ll amplify your visibility, driving a higher volume of leads across a variety of channels.


Accountability and transparency are at the heart of successful paid search campaigns. We’ll set you up with a live reporting dashboard, fueled by current and historic data that’s regularly updated with analysis and performance summaries.

Our reporting outlines key performance indicators, industry trends and our best practice recommendations. As well as our robust reporting, we love nothing more than picking up the phone to speak with our clients, or better still, meeting in person and really getting under the bonnet of your campaign performance.

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If you think you’re ready to jam with our Paid Search experts, please get in touch
and we’d love to get the ball rolling over a coffee or delicious drink of your choice.

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