When putting together a strategy, budget or potential brief for any agency it is worth considering how paid media could work for you and what tactics are right for your business. In a competitive online advertising space, targeted paid media campaigns are increasingly vital if you want to reach customers. From Facebook posts to display adverts, find out why you should be doing more.
There are a few sore heads at Jam Towers today following our win at the Northern Digital Awards where we scooped Best Use of Social Media for our campaign, “The ‘Pawfect’ Companion for Pet Lovers” for Argos Pet Insurance. Using an insights-led approach, our strategic and creative campaign delivered a 578% increase on targeted conversions, bringing a phenomenal return on investment for our client.
Here’s how we did it…
Make Argos Pet Insurance (API) stand out in a crowded marketplace with an integrated digital strategy.
Establish API as the home of happy pets online, to maintain and build an online community and generate leads.
Our initial research revealed that:
These insights formed the basis of our social narrative to encourage a positive brand perception and set API apart from competitors.
We created a simple, four-step approach that would deliver engaging content to drive traffic to the site and give the brand a playful personality that our audience would love.
We recognised that the community we served was the key to our success. As part of our strategy, we implemented:
To ensure results, we delivered the bulk of the campaign between two key periods in the industry:
Our creative approach to content established the brand as an expert in the field and an industry influencer by:
With a heavy focus on building our audience, our paid social campaign combined tactics to:
We went over and above to understand our target audience and achieve fantastic results:
If you want an award-winning social media campaign, then get in touch! Give us a call at 0161 850 0565 or send an email to hello@wearejam.agency to see how we can help and see some of our other award-winning case studies here.
This month, Google announced the impending death of third party cookies by revealing that they would withdraw support for the marketing tool on Google Chrome “within the next two years”. For those in the industry, this didn’t come as a big surprise. (more…)
Crises happen – it’s as simple as that. But from a PR perspective, how you handle crisis management can have a huge impact on corporate reputation.
2019 has seen its fair share of crises happen to companies, organisations and individuals. Some of them heartbreakingly tragic, some of them thought-provoking.
We take a look at three notable crises of 2019, and how they were handled from a communications perspective: (more…)
Anyone who follows us on social will know that on Fridays, we hold a very sacred tradition of Fat Friday, where we basically fill ourselves up on something deliciously unhealthy! As we’re based in the heart of the Northern Quarter, we’re so spoilt for choice when it comes to choosing amazing places to eat – but here are just a few of our favourites only a short walk away. (more…)
Recently, we attended the annual Design Manchester Conference at The Bridgewater Hall.
Having been to past conferences, we were looking forward to hearing from more world-renowned designers and creatives and getting inspired by work from speakers from different fields and disciplines.
Here are our highlights and takeaways from the day. (more…)
Ever had a conversation in the office, then gone onto your phone to check social media very important work emails, and get served an ad for the exact thing you’ve just been talking about?
We’re here to talk about whether Facebook is reading your mind, or if it’s just a big coincidence.
(Spoiler – it’s not a coincidence.) (more…)
Have a nosey at all of our latest PR and creative
projects to see what we’ve been working on lately
