The JAM Jar
In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists. (more…)
Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.
However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.
We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.
Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.
In order to establish your company culture and brand perception, you need core values to live by.
Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.
Here are five branding mistakes your brand needs to avoid.
PR has evolved in many ways over the last decade or two, and – although any consultant worth their Bollinger will have upskilled their offering to meet growing digital demands – traditional PR skills and services are still required for many clients as part of their comms strategy. (more…)
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