If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that. (more…)
Integration, like everything in marketing, can be simply a buzzword. For many agencies, unfortunately, it’s just shorthand for “we’re trying SEO” or “we have our own designer now”, but it’s much more important than a box-ticking exercise. The playing fields are leveling out. No longer can businesses rely on the incompetence of competitors to ensure they thrive online. (more…)
Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)
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