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The JAM Jar

Apple showcases the iPhone 11… and a hard-earned lesson in PR

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

Why it pays to launch a bold campaign

09.09.19

As an agency that keeps our clients moving with the times, we find ourselves looking across the industry for inspiration. One thing we love is when brands go all-in with an advertising campaign that could cause a stir, but it pays off big time. (more…)

The power of a creative PR stunt

02.09.19

We love getting imaginative with our clients. There aren’t many better ways for generating brand awareness than a creative idea. 

Here are four reasons why PR stunts can work for your business, and some examples of successful creative campaigns…

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Jam’s 2019 Summer Reading List

05.08.19

There’s something about the summer months that makes reading all the more enticing. Even without the weather always being on our side, there’s nothing like a lazy summer day cuddled up with a book. In celebration of Book Lover’s Day, we thought we’d send a little love to all our bibliophiles out there and share our summer reading list.  (more…)

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

How to make your press release stand out with visual storytelling

14.07.19

In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

social photography

05.07.19

It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer…  (more…)

Christmas in July Food PR

20.06.19

Did you know that Christmas officially begins in July? If you work in food PR, you will know this fact only too well!  (more…)

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