The JAM Jar
Hey, social media kings and queens! Want to Jam with us?
We’re looking for a highly motivated and proactive Social Media Manager to join our outstanding team and work across both B2B and consumer accounts.
Our new Jammer will be working alongside a great team for established brands within the Personal Finance, Leisure and Property sectors, among others.
You’ll be responsible for planning, creating, improving and maintaining social media channels for clients, and also Jam, across organic and paid activity. You’ll also share content to raise brand awareness and monitor web traffic and metrics to identify best practices.
Our ideal Social Media Jammer is an experienced professional with demonstrable creative social media skills, performs well under deadlines and pays intricate attention to detail. It also won’t hurt if you’re proficient in content optimisation and brand consistency.
Ultimately, you will work with the PR team to ensure online activity marries with offline objectives and oversee all social media initiatives to ensure solid engagement and brand consistency.
Proven social media skills
Solid understanding and delivery of paid for social media strategies
Creation and implementation of social media strategies
Impeccable reporting
A clear understanding of B2B and consumer clients, with proven results
The ability to work under pressure, whilst maintaining high standards
A minimum of 18 months social media experience, preferably within an agency
Excellent communication skills
Great creative thinker
The ability to work in a strategic and proactive way
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics (including Google Analytics)
Attention to detail
Good organisational and time-management skills
Above all we’re looking for a positive, can-do attitude.
Develop social media strategies aligned with marketing, PR and wider business objectives
Collaborate with clients to plan and develop content, style and layout
Create, publish and optimise engaging social media content – organic and paid
Edit, proofread and improve social media copy (and content if this is a skillset of yours)
Use Google Analytics to analyse web traffic and engagement metrics
Manage budgets and content distribution to online channels and social media platforms to increase web traffic
Develop a social media calendar aligned with wider marketing activity
Ensure compliance (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention
Regular client interaction
Monitoring clients’ industries, immersing yourself in their industry news
Contribution to campaign strategies
The opportunity to work with leading brands
A positive and fun work environment
A great team and support network
Autonomy to bring your own creativity to the mix
A bonus structure
Very generous holidays
Flexible working
Continuous training
If you’ve got what it takes to become our next Jammer, send your CV and details of current salary to hello@wearejam.agency
Salary dependent on experience
Location: Northern Quarter, Manchester City Centre
NO AGENCIES
Do you currently run all brand marketing activity in-house? You may not have thought about it too much, but now may be the time to consider hiring an external agency to help support you.
As the saying goes, teamwork makes the dream work!
Here are a few benefits to working with an agency (like us!), to help take some of the pressure off you…
Measuring PR is a key aspect of our day to day lives at Jam. We want to know how well our PR campaigns are running so we can make any tweaks needed and ensure we’re meeting our clients’ objectives.
Here are our top four tools we like to use to measure the effectiveness of our PR campaigns.
Coveragebook
To showcase all of the fantastic coverage we’ve achieved, we use a tool called Coveragebook.
Coveragebook conveniently compiles everything into one place, saving time to allow us to focus on securing even more great coverage.
Another major benefit of Coveragebook is that it also automatically analyses pieces of coverage using various metrics. These metrics include the online readership figures of publications, the estimated number of coverage views per piece, how many times it’s been shared on social media, and the number of opportunities-to-see.
Answer the Client
Securing key coverage is great, but do you want to know the specific value this coverage has on your business? We think you do.
We use a tool called Answer the Client. This enables us to gain insight into the number of people who have clicked through to your site from a particular article. Not only that, it also measures any conversions that have been made as a result of a piece of coverage.
And what do you require from us in order to gain this insight? All we need is access to your Google Analytics! Simple.
Once we do have access to Google Analytics, we use Answer the Client to add in URLs to online coverage. Then we can identify how much traffic this coverage has specifically driven to your site. Plus it means we can provide tangible results to our PR efforts.
Sprout
While Sprout may be a social media management platform, it also plays a vital part in measuring the impact of PR.
It allows us to pick up mentions of our clients on social media by using a keyword report. From this, we can identify any mentions which may be as a result of coverage.
Plus, it also means we can monitor social media for any negative comments there may be about brands and react immediately.
Moz
No, not our office dog, Maurice! Moz is a tool to identify web rankings, which is vital for any communications strategy.
While SEO is a key area of website ranking, you also need to know your site’s domain authority. The higher the domain authority, the higher the site ranks in Google and other search engines.
Moz gives every website a ranking out of 100. This ranking is determined by a variety of signals including how many internal links are on your website, as well as the number of other websites which contain links to your website.
We embed SEO into all our digital strategies to ensure clients (and ourselves!) get maximum online exposure and search engine prominence. This is supported with the utilisation of internal links, through analysing website content, and external links through liaising with the media to include links to the website.
We can measure the success of our PR through Moz in two ways. One is through the number of backlinks that appear in the coverage we’ve secured.
However, the second way of measuring PR is by looking at the overall domain authority of the publications we’re targeting. If increasing your domain authority is a focus, we can identify the key targets for securing coverage of your brand.
As well as being good for measuring PR, the other benefit of knowing a website’s domain authority is being able to compare it with competitors. It’s always good to know if your business is ranking higher than a main rival – and if it isn’t, PR can help!
If you’re looking for a PR and creative agency to handle your next campaign, get in touch today. Contact hello@wearejam.agency or call the office on 0161 850 0565.
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