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The JAM Jar

Free social media resources blog

27.03.20

Despite the situation changing daily, COVID-19 and the subsequent lockdown have hit small businesses especially hard. That means now more than ever, it is imperative that your social media presence remains active. (more…)

What we learned at TEDxManchester

26.03.20

Who doesn’t love a good Ted Talk? Whether you’re looking to streamline processes at work or start a journey of self-improvement, this global brand has become a key resource for anyone looking to better themselves and those around them.


As an agency, we’re always looking to expand our horizons and learn more about how the greatest minds tick. So, when we heard about this year’s TEDxManchester, our team jumped at the chance to get tickets. We’ve put together a round-up of some of our favourite talks from the day and what we learnt from them.

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11.03.20

We’ve worked with iconic Manchester leisure venue, Printworks, since 2014. During those six years, we’ve built their online presence from the ground up, establishing their social channels and generating hundreds of pieces of coverage, on and offline. From fun events to innovative campaigns, we help drive footfall and support their fantastic inhouse team to offer an unforgettable experience to visitors online and offline. (more…)

06.03.20

When discussing the topic of ‘women in business’, we have to laugh. It seems almost absurd to say, when men with careers aren’t called ‘men in business’. (more…)

Understanding TikTok for Business | Jam

02.03.20

Despite launching in 2016, marketers are still scratching their heads when it comes to TikTok and what to do with the prominent and quickly growing platform. The app describes themselves as a “destination for short-form mobile videos”  

On the platform, video creators can share vertical, looping videos between 15 and 60 seconds in length. Stocked with an extensive editing toolkit, a myriad of filters, effects and an enormous music library, TikTok lets users tune their content to a clever or comedic effect. 

Regardless of how you choose to characterise the app, TikTok is taking the digital world by storm. If you’re attracted to the popularity but unsure if the platform is right for your business, here’s the lowdown. 

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28.02.20

If like many of us in the office, you’re plugged into social media throughout the day, you’ll see the good, the bad and the ugly sides of social media before you’ve even had the chance to get the kettle on in the morning. 

We’re ignoring the negativity, and focusing on the parts we’ve enjoyed so far this week. 

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25.02.20

When putting together a strategy, budget or potential brief for any agency it is worth considering how paid media could work for you and what tactics are right for your business. In a competitive online advertising space, targeted paid media campaigns are increasingly vital if you want to reach customers. From Facebook posts to display adverts, find out why you should be doing more.

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14.02.20

Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring. (more…)

31.01.20

There are a few sore heads at Jam Towers today following our win at the Northern Digital Awards where we scooped Best Use of Social Media for our campaign, “The ‘Pawfect’ Companion for Pet Lovers” for Argos Pet Insurance. Using an insights-led approach, our strategic and creative campaign delivered a 578% increase on targeted conversions, bringing a phenomenal return on investment for our client.

Here’s how we did it… (more…)

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