Upon building your strategy and setting your objectives and KPIs, you’ll carefully select the social media metrics you want to measure to meet your brand’s goals. We discuss the metrics you may want to consider when forming your idea of success in social media. (more…)
As we leave this year behind, we take a look at the design trends in 2021 our Creative team expects to see, and what brands need to do to achieve them. (more…)
With lockdown restrictions continuing to affect the way we work and live, at times it can feel like our lives are at a standstill. The uncertainty of the pandemic coupled with no family time, holidays abroad or socialising with colleagues has meant many people have seen their mental health negatively affected. (more…)
When was the last time you got lost in a good book? Whether you’re an avid reader (like our Creative Lead, Lauren, attempting to read 52 books in a year) or you only pick up a book on holiday, we’re celebrating Read a New Book Month this September with some book recommendations from some of our very own Jammers.
We asked the team to tell us what their favourite book is and why, as well as why others should read it. (more…)
The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Which is why so many leading brands utilise powerful imagery to disseminate their messages.
Here’s our rundown on why good photography is essential to any brand. (more…)
Trust is key in any relationship and it’s no different between brands and consumers.
When customers invest money into a brand and have a positive experience time and time again trust slowly starts to build. Those consumers that have true confidence in a brand are also likely to stay loyal to the products and services on offer, becoming an advocate and recommending the brand to friends and family. This is key for creating awareness and supporting your business’ bottom line. (more…)