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Ever heard of a ‘finfluencer’? In the ever-evolving world of social media, these influencers have quickly gained significant traction among younger audiences, becoming influential voices in the world of finance. They are providing financial advice and, more importantly, instigating shifts in financial behaviour….

The art of the rebrand


Here at Jam, we’ve had the pleasure of orchestrating some extraordinary rebranding projects this year. Believe us when we say, rebrands are some of the most exciting work we get our hands on. It’s a long journey, but one filled with countless debates, insights from every area of a business, and understanding the business from its very core….


Jam’s Lead Creative, Dan Muir, and Senior Creative, Danny Webster, recently attended BCNMCR, a design event showcasing some of Barcelona’s most innovative, original, and outstanding agencies and individuals….


In recent years, Artificial Intelligence (AI) has revolutionised the marketing industry by providing businesses with tools to automate complex tasks, personalise customer experiences, and analyse large volumes of data….


As the cost of living continues to increase, concerns regarding inflation and sluggish economic growth are on the rise. Marketing is instrumental to business success, however in an age-old debate, marketing budgets are often the first to be cut in a time of reduced spending. That’s why marketers are now under more pressure than ever to work their budgets as hard as possible….


Manchester Pride has appointed creative-led, marketing communications agency Jam to manage its PR and paid social activity for 2023, following a competitive pitch process….


2022 was certainly a year to remember. The Lionesses brought it home, we had more Prime Ministers than hot dinners, Apple was the first company to reach $3 trillion and sadly Her Majesty, the Queen passed away after a historical 70-year reign.

As we move into 2023, we expect to see even more change, especially in the marketing world. Here’s our take on the marketing trends for 2023. …


Social media’s purpose has evolved beyond keeping in touch with family and friends; it’s now the first point of discovery for news, entertainment and brand engagement. In fact, 78% of customers purchases are impacted by companies’ social media posts. …


Welcome to The Jam Review, a bi-weekly blog for your essential need-to-know news, trends and topics. Discover the latest in digital and social, as well as our opinion on travel, finance, food and drink, Manchester and more. 

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