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The JAM Jar

06.07.18

Sun cream applied and Pimm jugs at the ready! Wimbledon 2018 is here! Everyone’s favourite tennis tournament – and the world’s most prestigious Grand Slam title – began this week and is well underway. Wimbledon is iconic for a host of reasons; the royal purple and green aesthetic, immaculately mowed lawns and all-white-only outfits.

Every year, Wimbledon sees PR campaigns in abundance. The quintessentially British event, with 140 years of tradition and tonnes of famous faces, is an excellent choice for brands to tie themselves to. Here’s some of the most memorable campaigns from recent years:

Jaguar

In 2015, iconic car brand Jaguar celebrated the start of a sponsorship with Wimbledon with a feelgood PR stunt.

As part of their #FeelWimbledon campaign, two lucky fans won VIP tickets to the quarter finals. The pair were then chauffeured to the event in a swanky Jaguar sports car. Already a pretty good day for those two, right? But things were about to get a lot more surprising. They soon realised their driver was none other than American tennis champion John McEnroe!

Jaguar fitted biometric bands to the winners wrists to monitor their reaction. The men’s pulses shot up by 60% when the tennis star took the wheel.

Hidden cameras captured the moment on video, which you can watch here.

Stella Artois

A few years ago, lager brand Stella Artois created an immersive virtual reality app. It was inspired by Wimbledon legend Rufus the hawk, who helps to keep pigeons away from the courts.

‘Perfect Flight’ gave users an impressive 360 degree view from above the courts, allowing tennis lovers to admire Wimbledon and the London skyline. From the comfort of their homes, they could fly Rufus over Wimbledon’s iconic grounds.

The app saw Stella Artois receive over 2,000 retweets on their Twitter competition to win a VR headset.

Paddy Power

Paddy Power came under fire after a daring Wimbledon publicity stunt last year.

The sports bookmaker defaced the famous Cerne Abbas Giant, a 400-year old hill figure on the side of a hill in Dorset. According to them, the prank was to celebrate Wimbledon and commemorate the news that British tennis star Andy Murray and his wife were expecting their second child.

The 180-foot tall image depicts a naked man wielding a club and is said to be around 400-years old. An important part of local culture and folklore, it is often associated with fertility.

In an overnight operation taking just three hours, Paddy Power replaced the club with a tennis racket and ball. A PP signature was also signed on the bottom left of the hill.

Whilst the stunt prompted an outcry from the National Trust, Paddy Power assured everyone that the moderations were temporary and would do no lasting damage. In an act of goodwill, they donated £5,000 to the conservation organisation.

Bathstores Q-Loo

In a clever PR campaign, bathroom retailer Bathstore created the ‘ultimate toilet experience’ for Wimbledon-goers.

The portaloo on wheels was dubbed the ‘Qloo’, and was fully lined with an AstroTurf interior to match the Wimbledon courts. A radio inside live streamed match commentary, and it was even scented with a strawberries and cream fragrance.

The ‘Qloo’ circulated the tournament queue finding tennis enthusiasts. Ball boys and ball girls held people’s spaces in the queue, allowing people to spend a penny without losing their place.

Users of the Wimbledon-themed loo were asked to tweet @bathstore using the #Qloo hashtag, in turn helping to promote the brand.

If you’re planning a stunt and need an agency to help with some fun creative ideas, get in touch! Call the office at 0161 850 0565 or send an email to jaime@wearejam.agency

27.06.18

If you’ve followed the JAMJAR blog for a while, you may recall the escapades of Andrew “Rogo” Rogerson, also known as the Cycling Scouser.

Jam has been working with and supporting the unlikely adventurer since his incredible charity work began in 2015.

Several years ago, Andrew’s best friend’s little boy, Charlie, was diagnosed with leukaemia. Keen to help, he decided to cycle – completely untrained and unassisted – from Shanghai (yes, Shanghai!) back to his hometown of Liverpool. The epic journey saw him cycle 10,000 miles through 19 countries, where he was held up at gunpoint by militants, chased by shepherds with sticks and pursued by wild dogs.

Since then, Andrew has raised over £27,000 for Charlie’s Chance Foundation, an amazing charity which was established by Charlie’s parents, Rob and Sophie, to support children and their families affected by cancer.

You’ll be pleased to know that Andrew – an engineer for Jaguar Land Rover by trade – is back on his bike this summer, taking on the States with a gruelling coast to coast challenge from Seattle to New Jersey. This time he hopes to raise a staggering £30,000 for Charlie’s Chance Foundation.

His journey will begin at Seattle Children’s Hospital (where Charlie has previously received treatment) with him spending 10 days tackling the Rocky Mountains, facing not only an uphill battle with the tough terrain, but potentially bears and mountain lions too!

From the Rockies, he’ll be looking to increase his pace on the flat states of Montana and North Dakota, before cycling through Chicago, Cleveland and, ultimately, the finish line at Jaguar Land Rover’s North American Headquarters in New Jersey.

In between the start and finish points, the plucky adventurer will face the elements with just a rucksack and a tent to accompany him through the majority of the journey.

As Jam’s ongoing charity of choice, we are supporting Rogo once again with a fully integrated pro-bono campaign, including press outreach, web design and build, shirt sponsorship and social media support.

With radio interviews, TV interest and national press exposure already secured and in the bag for this absolute legend, we’d love to ask our followers to join us in supporting the Cycling Scouser’s latest challenge by donating to his Just Giving pages.

If you can spare a few quid to spur him on, we’d be hugely grateful.

The aim of Charlie’s Chance Foundation is to relieve sickness and promote and preserve good health of children with cancer by the provision of funding. Charlie’s Chance assists with fundraising to enable children with cancer to access beneficial treatments not offered by the NHS and to provide emotional and other support for them, their families and carers.

Andrew’s journey begins on the 2nd July 2018 from Seattle.

You can donate to Charlie’s Chance through The Cycling Scouser’s JustGiving page.

For further information on Charlie’s Chance Foundation and Cycling Scouser, please visit: www.charlieschancefoundation.org

And to follow Rogo’s USA adventure, follow the Cycling Scouser page on Facebook, and Twitter.

Go Rogo!

user conversion win

21.06.18

We’re excited to be sounding the new client siren once again! Optimisation wizards User Conversion has appointed us to drive positive awareness of its robust conversion process after a three-way pitch.

User Conversion

We’ll be responsible for press activity and digital outreach, as well as providing support around key events to educate target audiences about the company.

Our winning tactic will be to combine PR, social media and digital to create a fully integrated communications strategy.

David Mannheim, founder and head of optimisation at User Conversion said: “We’re delighted to be working with Jam. We were extremely impressed with their creativity and ideas during the pitch process and can’t wait to see them deliver.”

Since User Conversion was formed in 2014, the growing team has secured a number of high profile clients including Papa John’s Pizza, Mamas and Papas and Travis Perkins.

User Conversion joins our impressive client roster, which also includes Argos Pet Insurance, The Furniture Recycling Group, Transport For Greater Manchester, Sync and The Printworks.

If you want to join our list of amazing clients, get in touch! Contact jaime@wearejam.agency or call the office on 0161 850 0565.

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world cup

14.06.18

With the World Cup kicking off today, we’re thinking back to how brands have marked the competition. Some stick in people’s minds for being fantastic, others are a complete fail. We’re taking a look back at some of the most memorable ways brands have decided to celebrate the occasion.

Paddy Power – The Winning Formula

The betting company are known for their stunts that are a little ‘out there’ and this one definitely is. When the England team visited Brazil in 2014, Paddy Power decided to finally let the world know the complicated algorithm behind betting odds.

Paddy Power teamed up with the late Professor Stephen Hawking to present ‘England’s World Cup Success Formula’. The physicist looked at every World Cup since England’s 1966 win to estimate our chance of success. He concluded that South America’s heat and humidity wouldn’t help the team in their efforts to raise the trophy. Spoiler alert – he was right.

Paul the octopus

Paul the octopus captured the attention of the worldwide media in 2010. The Sea Life Centre in Oberhausen, Germany placed two boxes of food with the country’s flag in and Paul’s ‘prediction’ was the box he selected.

The ‘animal oracle’ predicted all seven of Germany’s matches correctly. A huge twist came as he betrayed his homeland, choosing cup winners Spain in the semi-final and final. While many naysayers believe his keepers swayed his predictions by fixing the food in the boxes, we like to think Paul was actually psychic.

Pop-up pub for women

Who hasn’t yawned at the endless ‘World Cup widow’ memes? Women love football too! This is why beauty brand Benefit Cosmetics launched their own pop-up pub for women to enjoy the matches in peace.

The pub was opened by TV presenter Kirsty Gallacher and the bar hosted wine tastings, match screenings and themed nights – all in a stereotypically pink setting!

If you need an agency for your next big stunt, get in touch! Call the office at 0161 850 0565 or send an email to jaime@wearejam.agency

To sign up for our newsletter, scroll to the bottom of the page.

The Printworks Jam win

31.05.18

Yes, we’re sounding the new client klaxon yet again! Manchester’s leading leisure and destination complex, The Printworks, has appointed us to drive positive awareness of the venue both in the North West and nationally. (more…)

jam rebrand new

14.05.18

We’re very excited to announce some huge news this week, as JAMpr and JAM Creative have joined forces to become Jam!

Our new identity comes just over a decade after the agency was established, and we’ve got a brand new website to showcase our integrated offering. (more…)

Mental Health Awareness Week

11.05.18

May 14th – 20th is Mental Health Awareness Week. Hosted by the Mental Health Foundation, the focus this year is on stress.
Here’s a few things we do at Jam to keep stress at bay. (more…)

How to make your brand trustworthy

11.05.18

Last week, the Brand Passion Report 2018 revealed the UK’s most trusted brands. Those at the top of the list are household names, with Apple (a brand we know well from working with our excellent client Sync), Google and Adidas making it into the top ten. The list was topped by sports brands Nike. (more…)

JAM are social superstars!

11.05.18

If you’re attending any PR awards this year, you just might hear about us. 2018 has been another amazing year for JAM, as we’ve been shortlisted for an amazing 15 awards! (more…)

Why brands need a social media budget

11.05.18

Around three quarters of the UK population have a social media account that they use everyday to connect with the outside world – including the brands they like. (more…)

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