RAR+ Recommended | CIPR | Fresh Awards

The JAM Jar

Why brand authenticity matters

18.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

How to make your press release stand out with visual storytelling

17.07.19

In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to be both visually and digitally engaging if you want to attract the attention of busy journalists.  (more…)

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

16.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

social photography

05.07.19

It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer…  (more…)

Christmas in July Food PR

20.06.19

Did you know that Christmas officially begins in July? If you work in food PR, you will know this fact only too well!  (more…)

20.06.19

Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.

 

However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.

 

We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.

(more…)

18.06.19

Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.

 

In order to establish your company culture and brand perception, you need core values to live by.

 

Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.

 

Here are five branding mistakes your brand needs to avoid.

(more…)

4 ways traditional PR can benefit your digital marketing strategy

14.06.19

PR has evolved in many ways over the last decade or two, and – although any consultant worth their Bollinger will have upskilled their offering to meet growing digital demands – traditional PR skills and services are still required for many clients as part of their comms strategy.  (more…)

10.06.19

If you’ve followed us for a while, you may recall the escapades of Andrew “Rogo” Rogerson, also known as the Cycling Scouser.

We’ve been working with and supporting the unlikely adventurer since his incredible charity work began in 2015. (more…)

Want to see our stuff?

Have a nosey at all of our latest PR and creative
projects to see what we’ve been working on lately

see case studies