Social Media for Financial Services | Engage & Grow with Jam

Navigating Social Media for Financial Services

Boost your social presence with confidence

In the financial industry, working out what’s possible in the social media landscape is a complex process. At Jam, we have a breadth of experience surrounding the strict regulations and compliance around rules, directives and privacy.

The benefits of engaging on social platforms are clear. We can help you engage with customers and transform them into brand advocates that tell the world how great you are.

Get closer to customers

In the digital world that we live in, customers will rarely need (or want) to visit physical branches. This shift has reduced human interaction, presenting a risk of detachment from financial institutions.

Social media is a great way to bridge this gap and build genuine human connections, digitally. By leveraging social platforms, financial services businesses can still build trust and humanise their brand.

Create Engaging Content that Builds Community

Creating personable and relevant content that resonates with varied demographics that fit your customer base is key. Social Media can be a great way to promote your company’s values and ethics and build a sense of community online.

Showcasing Customer Service Excellence

Social media has quickly become an important channel for customer service in finance. Customers turn to social platforms to resolve issues quickly. To manage this, financial organisations must be proactive and reactive on social media. Dealing with concerns promptly and using these channels as a catalyst for community management and engagement can prevent small issues from turning into bigger problems. At Jam, we’re there for you, every step of the way.

Navigating Compliance and regulations

Dealing with customer service issues on social media requires a delicate balance. At Jam, our experienced team of social media professionals in the financial sector are the perfect partner to ensure your social output is regulation-ready, removing any risk of issues and enabling a growth mindset with a customer-centric approach.

Listen and Learn with Customer Feedback

Social media for financial services isn’t just for engagement. It’s also a key source of customer feedback. Financial companies can use these social insights to drive product improvement and service levels.

Listening to and acting on customer feedback demonstrates that you value opinions, creating loyalty and trust. Partnering with Jam will ensure you’re working with an agency that understands your audience and communicates effectively.

Reasons to use Social Media in Financial Services

Relationship building
Community trust
Humanising your brand
Reaching new audiences
Thought leadership
Driving results and growth

Our Social Media Packages;

Social Media Management for financial services
Social Media Advertising for financial services
Social Campaigns for financial services
Social Influencer Management for financial services
Social Media Reputation Management for financial services
Social Media Crisis Management for financial services
Strategy and Consultation for financial services
Content Production for financial services

Looking for Success? Partner with Jam

We are more than just a social media agency with expertise in Financial Services. At Jam, we understand the challenges and opportunities of reaching audiences on social platforms. We can help you navigate this landscape, build trust, and lasting connections with your customers.