Every business knows they need to be on social media in 2024. However, with the platforms changing every day and more brands than ever competing for the same space, it’s never been more difficult for you to get cut-through for your company’s products and services.

According to Sprout Social, 93% of marketers believe that social media has accelerated competition within their industry. User behaviour is also changing, with the average person now scrolling through 3 miles of social media content each year! That’s the equivalent of the height of Big Ben every single day.

It’s clear that competition is fierce, making it difficult for your brand to stand out. Not only is your brand competing against others in your industry on social media, it’s also up against funny cat videos, your aunt’s wedding photos and a constant stream of memes.

So how can social media work effectively for your business?

That’s where we come in. At Jam, we have extensive experience managing social media accounts for household names in sectors as diverse as financial services, travel and food & drink. From strategy through to content creation and reporting, we’re experts in applying extraordinary thinking to help you achieve your objectives through social – whether that be increasing brand awareness, engagement or sales. We also won the gold award for ‘Best Use of Social Media’ at PRMoment’s recent ceremony in Manchester.

We’re now offering a FREE audit to selected businesses to help them navigate the ever-changing social media landscape. After all, sharing is caring!

What is a social media audit?

A social media audit is a review that goes through your active channels and shows you what content is performing well and what’s performing less well. Quite often, we speak to in-house marketers or business owners who are posting content on social but aren’t quite sure how it’s performing or serving the wider business. This audit “gets under the bonnet” of each channel, showing you how you’re comparing against industry and platform-specific benchmarks. We’ll also be able to look at competitors in your industry, looking at how they’re currently showing up on social (see the example below) – and working out ways to leapfrog them.

Why would it be beneficial for my business?

It’s vitally important that your social media activity reflects your wider marketing objectives. For example, if your marketing goal is to drive sales, your social media activity should be heavily focused on paid. If your marketing goal is to increase awareness and create a community, then organic social should be a core focus. Our audit will allow you to identify areas like this that aren’t aligned, ensuring that you’re able to allocate resources more effectively. Ultimately, it will allow you to look at your social media activity more strategically. In turn, this gives you the opportunity to grow your business through social media, increasing market share in the process.

How do we get started?!

We’re offering five businesses that apply the opportunity to receive a free social media audit. Just complete the form below and if selected, our social media team will be in touch.

If you’re after some ad-hoc social media advice for your business rather than an audit, book a ‘power hour’ with our team here.