Paid Search for Financial Services

Transform Your Financial Services Paid Search with Jam

At Jam, we’re specialists in building and improving data-driven Paid Search campaigns, tailored specifically for the financial services industry. We have a wealth of cross-channel experience in this sector, meaning we’re uniquely placed to understand your market and competitors. We understand that your business goals are unique to you, and this enables us to create and develop a laser-sharp focus on the metrics that matter most, building bespoke Paid Search strategies that drive revenue and growth.

A Customised Approach

Every financial services organisation has its own aspirations and objectives. That’s why we start from scratch with all of our projects. This enables us to construct a customised approach to paid media that guarantees alignment with your specific business goals. Nimble and agile, we understand that your world is fast paced. Our solutions cater for this and we act with an awareness and speed that matches your sector and bespoke marketing needs.

Your Paid Search Partner

Our team of skilled PPC professionals doesn’t just bring technical expertise; we also think like you. We prioritise clear, commercial communication and talk in your business language. We won’t confuse you with our industry jargon or bore you with details you don’t need to know. We’ll explain strategies and results in a straightforward manner, making it easy for you to understand how our efforts translate into success for your business.

At Jam, we build the right strategy to match your unique objectives. Your aim may be to increase lead volume, grow your customer base, or drive new-business conversions, our data-led Paid Search strategies are custom built to drive exceptional results. Leveraging the transparency and data-driven advantage of Paid Search, we create campaigns that focus on understanding the problem and finding a solution, with demonstrable results.

Our paid search strategists leave no stone unturned when creating and optimising campaigns. At the start of client relationships, we get under the skin of the business and also conduct detailed market research. This includes robust audits of competitors and their strategies, as well as consistently finding new opportunities to drive business growth. As you would expect, our KPI driven approach is measurable and agile. Once the results are consistently strong, we won’t stop there. . Through continuous management, testing, and optimisation, we make sure that every pound spent is measured and worthwhile.

Success in the financial services sector requires a deep understanding of your audience. We don’t take the knowledge we have for granted and we regularly analyse your market and consumer behaviour to make sure that campaigns reflect the very latest search habits, industry trends and audience segments. Our targeting is precise; eliminating wasted media spend. Our robust and efficient financial services campaign planning ensures we reach the right people at the right time.

Keyword Research

Keyword research is an ongoing process in the financial services space. We can’t second guess industry trends and consumer behaviour. As consumer search behaviour is constantly evolving, we need to make sure that the same is the case for your paid search strategy; from keywords to ad-copy. We use industry-leading software and tools to remain competitive. We don’t sit still and expect the results to roll in. We’re agile, responsive and serious about driving results and exceeding KPIs.

Ad Copy

Our copywriters are experts in crafting industry specific ad copy that meets your brand guidelines and talks directly to your various audience segments. We’re adept in capturing attention and enticing users to visit your website. All with a crystal clear understanding of your audience’s wants and needs, we create campaigns that stand out in a crowded market. We aren’t just about data and number crunching. We’re creative too, and this gives us our edge.

Targeting

Our Financial Services PPC experts will use advanced targeting segments based on interests, demographics, location, and more. Our data-led approach enables us to constantly optimise campaign performance, AB testing in real time and, minimising erroneous ad spend.

Integration

At Jam, we pride ourselves on our integrated product offering. Paid Search is no different and is more effective when integrated with other marketing channels. Our team of paid media and marketing strategists are nimble collaborators, working together across multiple channels, making it certain that a cohesive approach takes centre stage, amplifying visibility and driving growth.

Reporting

Transparency and accountability are crucial for successful paid search campaigns in the often complex financial services sphere. We’ll build you a live, cutting-edge reporting dashboard with real-time and historical data, updated in real time with third-party integration and backed by our own analysis and performance commentary. Our reports are built by our internal team from the ground up and in partnership with our clients, the people who need them most. This enables us to ensure our reporting is tailored to specific wants and needs, cutting out immaterial information and focusing on what matters most.

We also love to see our clients in person. This gives us a chance to showcase results at a deeper level, while spending time together to finetune our advertising goals and understand the significance of data and reporting for your business.

Partner with Jam for Exceptional PPC Results

To put it simply, we’re here to elevate the growth and success of your financial services business. Paid Search is an expensive investment, so why not partner with an agency with sector specific expertise and passion for your industry?