The JAM Jar
While we all usually anticipate the John Lewis Christmas ad, one company took us all by surprise this year. Thanks to the power of social media, this viral content has positively impact the world with its message, shining a spotlight on a very important issue. Here’s how the Iceland ad took off despite being banned.
Since we started out 12 years ago, the PR industry has changed a heck of a lot. With all things digital taking the world by storm, we’ve seen the focus of PR shift towards a more digital PR approach.
While there is definitely still many benefits to traditional PR, you shouldn’t ignore digital PR from your overall marketing strategy. If you do, your business could get left behind.
Here are just a few of the reasons why you need a digital PR agency.
