There’s something about the summer months that makes reading all the more enticing. Even without the weather always being on our side, there’s nothing like a lazy summer day cuddled up with a book. In celebration of Book Lover’s Day, we thought we’d send a little love to all our bibliophiles out there and share our summer reading list. (more…)
Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.
However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.
We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.
Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.
In order to establish your company culture and brand perception, you need core values to live by.
Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.
Here are five branding mistakes your brand needs to avoid.
Your brand identity is a major part of your business’ equity and plays a huge role in the creation of instant brand recognition. For that reason, it needs to stand the test of time.
Make sure your brand identity is memorable and reflects your business’ values by investing in it.
Here are four reasons why you need to invest in your brand identity.
