The JAM Jar

In recent years, Artificial Intelligence (AI) has revolutionised the marketing industry by providing businesses with tools to automate complex tasks, personalise customer experiences, and analyse large volumes of data….

As the cost of living continues to increase, concerns regarding inflation and sluggish economic growth are on the rise. Marketing is instrumental to business success, however in an age-old debate, marketing budgets are often the first to be cut in a time of reduced spending. That’s why marketers are now under more pressure than ever to work their budgets as hard as possible….