Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t…

In today’s media environment, you cannot simply rely on the written word of a press release to highlight why your story should be covered. Press releases need to…

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal…