RAR+ Recommended | CIPR | Fresh Awards

The Skinny Food Co.

Sweet Success

What we achieved

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42.7 million OTS

£876k

PR value

256%

brand penetration

71%

increase in backlinks

Key Coverage

What we did

National consumer
research

Creative
news

Product
placement

Media reviews
& sampling

In a nutshell

While The Skinny Food Co is a growing online business, brand and product visibility was low due to a lack of media outreach.

Founded in 2018, The Skinny Food Co is an online healthy snacking brand catering for a range of consumers. The brand’s 101 product range includes zero calorie, diabetic friendly, Vegan and Gluten Free treats that are packed full of flavour.

The challenge

Increase sales and generate brand and product awareness amongst a competitive market, whilst positioning The Skinny Food Co as the go to brand for sugar-free and low sugar alternative foods.

The Extraordinary Thinking

Up against established brands, we needed to stand out from the crowd with a unique approach. We targeted health-conscious consumers, focusing on the importance of living a healthy, balanced lifestyle and the USPs of the product range, to tap into our audience and change their perceptions of what healthy food looks like.

Key date
press releases

A steady stream of targeted press releases coincided with key dates such as, April Fool’s Day, National BBQ Week and Father’s Day, whilst we generated our own news flow with creative stories based on research findings.

National
consumer media

We secured widespread coverage across a range of national consumer media, including product reviews and seasonal round-ups, whilst profiling the businesses key milestones across trade media.

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Voted Best Full Service Agency and Best PR Agency at The Talk of Manchester Awards