Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTS42.7 million OTS
£876k
PR value
256%
brand penetration
71%
increase in backlinks
Key Coverage
What we did
National consumer research
Creative news
Product placement
Media reviews & sampling
In a nutshell
While The Skinny Food Co is a growing online business, brand and product visibility was low due to a lack of media outreach.
Founded in 2018, The Skinny Food Co is an online healthy snacking brand catering for a range of consumers. The brand’s 101 product range includes zero calorie, diabetic friendly, Vegan and Gluten Free treats that are packed full of flavour.
The challenge
Increase sales and generate brand and product awareness amongst a competitive market, whilst positioning The Skinny Food Co as the go to brand for sugar-free and low sugar alternative foods.
The Extraordinary Thinking
Up against established brands, we needed to stand out from the crowd with a unique approach. We targeted health-conscious consumers, focusing on the importance of living a healthy, balanced lifestyle and the USPs of the product range, to tap into our audience and change their perceptions of what healthy food looks like.
Key date press releases
A steady stream of targeted press releases coincided with key dates such as, April Fool’s Day, National BBQ Week and Father’s Day, whilst we generated our own news flow with creative stories based on research findings.
National consumer media
We secured widespread coverage across a range of national consumer media, including product reviews and seasonal round-ups, whilst profiling the businesses key milestones across trade media.
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