What we did
In a nutshell
Jam was appointed by iconic restaurant group, Hard Rock Cafe,to shake up the PR for its Manchester venue.
We were responsible for building region-wide consumer awareness, as well as driving footfall during key periods and events throughout the year.
the clever bit
a range of tactics, such as media outreach, influencer
activity and event support, to boost Hard Rock Cafe
Manchester’s plotted activity schedule each month.
Then we acted…
In regional online press and raised awareness to drive footfall.
With events and made suggestions for activity to coincide with key diary dates.
Identified areas for exposure within the local market.
Developed with key Manchester influencers to review new food and drink items.
Assisted with the new menu launch event, including liaison with influencers and media.