RAR+ Recommended | CIPR | Fresh Awards

Hard Rock Cafe

Putting Hard Rock Cafe
on the map in Manchester

What we achieved

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Communicated corporate
events to the local market

163

pieces of coverage

5.6m

opportunities-to-see

Key Coverage

Manchester-Finest
ilovemcr
phatcupcake-2
anoushkaloves

What we did

PR

Media
outreach

Influencer
liaison

Menu
launch event

In a nutshell

Jam was appointed by iconic restaurant group, Hard Rock Cafe,
to shake up the PR for its
Manchester venue.

hrc-180x180

We were responsible for building region-wide consumer awareness, as well as driving footfall during key periods and events throughout the year.

the clever bit

We utilised…

a range of tactics, such as media outreach, influencer
activity and event support, to boost Hard Rock Cafe
Manchester’s plotted activity schedule each month.

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Then we acted…

Secured
coverage

In regional online press and raised awareness to drive footfall.

Ongoing
support

With events and made suggestions for activity to coincide with key diary dates.

New
opportunities

Identified areas for exposure within the local market.

Strong
relationships

Developed with key Manchester influencers to review new food and drink items.

Launch
event

Assisted with the new menu launch event, including liaison with influencers and media.

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