RAR+ Recommended | CIPR | Fresh Awards

Hydes Brewery

Brewing up a new brand
with The Beer Studio

A creative craft brewery
championing innovation
in the industry

The Beer Studio

Formed in 1863, Hydes is a brewer and pub
retailer with over 150 years of brewing and
hospitality expertise. Located in the creative
hub of the North – Media City, Salford, the
brewery produces in excess of 40 different
cask ales every year for 5 different ranges,
including The Beer Studio.

What we did

Brand
refresh

Name
development

Digital asset
creation

Creative marketing
collateral

The Beer Studio Cans
The Beer Studio

Brief

Hydes Brewery asked us to refresh The Beer Studio
branding and establish a point of difference to ensure
significant stand out within a competitive market, whilst
showcasing the brand’s new range.

The Beer Studio

The Extraordinary Thinking

Dedicated to creating truly unique and innovative beers using exciting flavour combinations, The Beer Studio’s new brand needed to mirror the creative nature and values of the craft brewery, to ensure authenticity and stand out. Taking inspiration from design trends and works of art we created unique names for each beer, including Blackberry Burst and Raspberry Rascal, supported with a distinctive new style, unseen in the craft beer world.

The Beer Studio
The Beer Studio
The Beer Studio

Delivered

The refreshed brand identity showcased the brand’s unique product offering, which we rolled out across pump clips, marketing collateral and digital assets.

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