The JAM Jar
Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)
Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.
In order to establish your company culture and brand perception, you need core values to live by.
Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.
Here are five branding mistakes your brand needs to avoid.
Your brand identity is a major part of your business’ equity and plays a huge role in the creation of instant brand recognition. For that reason, it needs to stand the test of time.
Make sure your brand identity is memorable and reflects your business’ values by investing in it.
Here are four reasons why you need to invest in your brand identity.