After becoming a craft beer connoisseur in lockdown, our Senior Designer Dan takes a look at some can designs that get our creative juices brewing!…
The JAM Jar
We’ve worked with iconic Manchester leisure venue, Printworks, since 2014. During those six years, we’ve built their online presence from the ground up, establishing their social channels and generating hundreds of pieces of coverage, on and offline. From fun events to innovative campaigns, we help drive footfall and support their fantastic inhouse team to offer an unforgettable experience to visitors online and offline. …
Every company’s brand starts somewhere, perhaps you’ve developed a logo, come up with key messaging, created a website and launched your social media channels. Then you begin to create marketing literature, you may start with business cards and letterheads, followed by brochures or adverts but have you considered how all of these elements maintain a level of consistency? Consistency is key to building a recognisable brand and this is where brand guidelines come in. …
With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though!…
Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started….
You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less. …
Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. …
Did you know that Christmas officially begins in July? If you work in food PR, you will know this fact only too well! …
Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough. …