The JAM Jar
We’ve worked with iconic Manchester leisure venue, Printworks, since 2014. During those six years, we’ve built their online presence from the ground up, establishing their social channels and generating hundreds of pieces of coverage, on and offline. From fun events to innovative campaigns, we help drive footfall and support their fantastic inhouse team to offer an unforgettable experience to visitors online and offline. (more…)
Every company’s brand starts somewhere, perhaps you’ve developed a logo, come up with key messaging, created a website and launched your social media channels. Then you begin to create marketing literature, you may start with business cards and letterheads, followed by brochures or adverts but have you considered how all of these elements maintain a level of consistency? Consistency is key to building a recognisable brand and this is where brand guidelines come in. (more…)
Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.
So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.
If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)
