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The JAM Jar

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)
building your brands personality - jamjar

19.09.19

Building your brand isn’t an overnight process, it takes time; sometimes years. For consumers to understand and trust your brand, you need values, values reflected in your brand’s personality.

So, what makes a good brand personality? Just like the best people, good brands have their own personality and distinctive traits that are unique to them. If we don’t get a brand’s personality or can’t understand their values or message, we’re unlikely to connect with them.

 

If you’re looking to build your brand’s personality, here are five tips to get you started. (more…)

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

Christmas in July Food PR

20.06.19

Did you know that Christmas officially begins in July? If you work in food PR, you will know this fact only too well!  (more…)

18.06.19

Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.  (more…)

Social media tips for Love Island stars

07.06.19

It’s that time of year again. It’s 9pm, the local prosecco bars are dead and that familiar Scottish accent pops on the telly with “TONIGHT…” which can only mean one thing – Love Island is back! (more…)

Partnering with Prevayl - Manchester’s boldest tech startup

03.06.19

Our newest partnership is with Manchester’s most exciting tech company, Prevayl. The tech startup aims to become the city’s first $1 billion startup within a year.

(more…)