RAR+ Recommended | CIPR | Fresh Awards

The JAM Jar

Defining Public Relations - an art form in itself!

16.10.19

If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that.  (more…)

11.10.19

Integration, like everything in marketing, has been a buzzword for every marketeer for the past 2 or 3 years. For many agencies, unfortunately, it’s just shorthand for “we’re trying SEO” or “we have our own designer now”, but it’s much more important than a box-ticking exercise. The playing fields are leveling out. No longer can businesses rely on the incompetence of competitors to ensure they thrive online. (more…)

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)
Apple showcases the iPhone 11… and a hard-earned lesson in PR

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

social photography

05.07.19

It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer…  (more…)

20.06.19

Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.

 

However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.

 

We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.

(more…)

18.06.19

Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.

 

In order to establish your company culture and brand perception, you need core values to live by.

 

Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.

 

Here are five branding mistakes your brand needs to avoid.

(more…)