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Paid social media conversion


Social media can be a tricky beast to master – its ever-evolving nature means that yesterday’s hot growth hacks are today’s hot air. Luckily, there are some evergreen best practices that always perform because they’re based on the central pillars of the medium’s mechanics or are concepts that weather the storm of changes. (more…)

Which social media metrics should you be focusing on to measure growth?


With 45% of the world’s population active online for an average of three hours a day, social media is one of the most effective ways brands can communicate with their audience base. As with any strategy, your social media strategy must evolve constantly based on analysis of previous performance in order to succeed.

Upon building your strategy and setting your objectives and KPIs, you’ll carefully select the social media metrics you want to measure to meet your brand’s goals. We discuss the metrics you may want to consider when forming your idea of success in social media. (more…)


With over a billion monthly active users on Instagram, it can be a very powerful tool for marketing your brand. However, if you’re going to make use of it, you need to stand out from your competition and do it right.

Here’s what you should be taking into consideration before launching an Instagram page for your brand.


If your brand is strictly B2B, then it’s pretty likely that Instagram isn’t right for you as it’s a customer-facing tool –  you’ll need a more professional business platform, such as LinkedIn.

However, that’s not to say Instagram is completely out of the question. Instead of showcasing what you do, you can showcase who you are. Giving your brand a personality is a great tool for hiring, as you’ll have the opportunity to give insights into your company culture and initiatives for potential recruits researching your company.


Did you know that 65 percent of 18-34 year olds are on Instagram? As the highest spenders, you definitely want to get your products in front of this valuable audience. However, you need to consider whether they’re right for your brand.

As an aspirational platform, your audience wants to be a part of what you have to offer. It’s up to you to utilise your platforms to make sure what you’re offering not only looks amazing, but you effectively showcase the features and benefits of your products or services.


What are you adding to your followers’ lives? Following comes from a ‘want’ for your customers, and they have to want to stay up to date with what you have to offer, or you’ll find yourself losing followers.

The purpose of your content should be clear in every post. Are you trying to raise awareness of your brand by showcasing product features and benefits? Are you trying to generate new customer leads? Or maybe you just want to generate engagement on your channels for organic growth?

Knowing what you want to achieve from your platform puts you in a position to brainstorm content and ensure your feed and messaging are clear and consistent.

If you want to engage your audience, make sure you add something to their feed. Is it a tip on getting the most out of your products, or do you want to inspire your audience to take their own shots to tag your brand in and organically raise awareness?


If you’re looking to impress, you need to have the imagery to stand out. While stock imagery is fine every now and then, you want to wow your audience with original imagery that reflects your own brand. Whether you’re getting a photographer on board or already have a suite of photos, you need to have a library of quality imagery ready to use. To mix it up, you should also create content such as infographics to really showcase what your brand can offer – having strong graphics that you can use across social media, web and PR never hurts!

Having your own content is important, however if you’re a customer-facing brand part of your community engagement will include making the most of user generated content. Customers are likely to share the products and services they use, and making sure you’re tagged or monitor certain keywords will allow you to share to your feed. If you want to encourage customers to organically raise awareness of your brand, you may want to consider some influencer activity.


Before you click that ‘create account’ button, do you have the resources to represent your brand properly? Curating content and engaging a community is a full time job and many in-house teams are already stretched, with some knowledge gaps in unknown platforms.

Every piece of content you put out, whether it’s a customer handbook or a social media post, speaks volumes about your brand and bringing in external support may be the best route for you to take.

Working with an agency to ensure your social media activity lines up with your marketing strategy is a wise choice if you don’t have the in-house resources to effectively use social media. You’ll find that agencies come armed with ideas on how to best represent your brand on social media, and have the tools, knowledge and experience to pull it off.

Need some support with your social media strategy? Get in touch today! 

1 https://about.instagram.com/about-us

2 https://sproutsocial.com/insights/new-social-media-demographics/


Brand awareness is a core part of a successful integrated marketing strategy. Generating ongoing awareness ensures your target audience recognises your brand, products or services and lays the foundation for further tactics including paid social media and PPC advertising.



The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Which is why so many leading brands utilise powerful imagery to disseminate their messages.

Here’s our rundown on why good photography is essential to any brand. (more…)


It’s pretty safe to say that 2020 hasn’t panned out how we expected up to now. COVID-19 caused lockdown measures to be put in place in the UK, which interrupted our everyday lives, from how we work to having to queue when popping down to the shops for some milk. (more…)


After 14 years of building and resdesigning websites for a variety of clients, we’ve seen the good, the bad and the ugly. While a good website will require significant investment, it isn’t all about how much you spend. A website is just one part of your digital strategy and without a defined goal and marketing tactics – it may not offer the return on investment you expect. 

From UX (user experience) to social media, we’re here to cover why an integrated agency is best placed to deliver a website that can help you achieve your goals. (more…)


With an estimated 85% reduction in footfall to retail stores during the lockdown period and most hospitality venues shutting down altogether, e-commerce has been the only way for many brands to stay afloat.

With more pressure than ever for online channels to perform, ensuring customers can easily find your products on search engines could have a solid effect on your bottom line. To get you started, here is our beginners guide to SEO for food and drink brands. (more…)

Recap: Digital City Festival 2020


A few days before we all made the move to remote working, we attended the inaugural Digital City Expo, a two-day exhibition as part of the Digital City Festival at Manchester Central. As the industry adapts to a new normal, here are some of the key insights we took from the event: