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The JAM Jar

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)

social photography

05.07.19

It’s difficult to believe that photography used to be so complicated it took scientists to understand it. Nowaways, we all walk around with cameras in our pockets and can be a casual photographer…  (more…)

20.06.19

Growing and maintaining your brand’s social media whilst managing all of the other aspects of your business can seem like a challenge, especially with constant algorithm changes and more content to compete against every day.

 

However, generating engagement on social media is more than just getting likes on your Instagram post. It’s a way to connect with and understand your customers building relationships over time using valuable content.

 

We’ve got a few tips for overhauling your social media channels to increase and maintain meaningful engagement.

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18.06.19

Let’s face it, establishing a ‘brand’ for your company takes a lot of time and effort. Simply creating a tagline to go along with your name is no longer enough.

 

In order to establish your company culture and brand perception, you need core values to live by.

 

Despite efforts to raise brand awareness and achieve success, if your branding is not unified and progressive, it will falter. Your branding needs to be genuine, matching who you are, what you provide and what you stand for, otherwise, you may appear insincere. It’s more than coming up with a list of buzzwords to draw in clients. You are creating a brand vision to form a guarantee and delivering on it. Even the largest of companies can damage their brand image by making a common branding mistake.

 

Here are five branding mistakes your brand needs to avoid.

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5 ways you can improve your website’s SEO

24.05.19

Earlier this week, we attended a search engine optimisation workshop. The session covered what every brand should be doing to ensure their site pops up when a potential customer fires up their search engine.

We’ve condensed it into five top tips:

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Why you should implement a tracking pixel

10.05.19

If you’re spending ages trawling through tonnes of data to tweak your social media audiences, you’re wasting valuable time. Here’s why a tracking pixel is a must-have for any site. (more…)

Digital age of reporting

03.05.19

The way we report and measure the success of our work for clients has changed greatly over the years.

Businesses are now less focused on the old, more traditional metrics, and instead want to know ways that leads and sales can be effectively measured and attributed.  

Here’s what you need to know about how we now measure our success in a digital era. (more…)

How to choose a social media influencer for your brand

28.04.19

Influencer marketing is constantly in the spotlight and many people have questioned the value of using a popular account to represent their brand. We’ve put together a quick guide on how we audit a social media influencer, and why you should be using them.  (more…)