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The JAM Jar

Twitter 2020

10.01.20

If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know. (more…)

Design Manchester

18.12.19

Recently, we attended the annual Design Manchester Conference at The Bridgewater Hall.

Having been to past conferences, we were looking forward to hearing from more world-renowned designers and creatives and getting inspired by work from speakers from different fields and disciplines.

Here are our highlights and takeaways from the day. (more…)

Is Facebook listening to me?

10.12.19

Ever had a conversation in the office, then gone onto your phone to check social media very important work emails, and get served an ad for the exact thing you’ve just been talking about?

We’re here to talk about whether Facebook is reading your mind, or if it’s just a big coincidence.

(Spoiler – it’s not a coincidence.(more…)

Defining Public Relations - an art form in itself!

16.10.19

If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that.  (more…)

11.10.19

Integration, like everything in marketing, can be simply a buzzword. For many agencies, unfortunately, it’s just shorthand for “we’re trying SEO” or “we have our own designer now”, but it’s much more important than a box-ticking exercise. The playing fields are leveling out. No longer can businesses rely on the incompetence of competitors to ensure they thrive online.  (more…)

12 years pr agency jam

01.10.19

With just a mobile phone, a laptop and a kitchen table, right next to a heavily utilised kettle, our founder and Managing Director, Jaime Gee bagged her first client as a one-person PR agency. 13 years on a lot has changed – the kettle is still never too far away though! (more…)
Apple showcases the iPhone 11… and a hard-earned lesson in PR

13.09.19

Earlier this week, we tuned into the eagerly anticipated Apple Event to get our geek on! We watched the world’s tech leader eat a big slice of Apple-flavoured humble pie, as it embraced the wonderful world of PR. (more…)

Selling Sustainability: Why an Airline Company is Telling You To Fly Less

21.07.19

You’d assume that if an airline company launches a new digital campaign, it would encourage you to fly to new destinations. However, when it comes to KLM Royal Dutch Airlines, they’re selling sustainability and encouraging its customers to fly less.  (more…)

Why brand authenticity matters

11.07.19

Nowadays, consumers are more aware of blatant marketing than ever. They also have the medium of social media to call brands out for publicly supporting causes they don’t believe in. Here are a few examples of why brand authenticity matters. (more…)