Recently, we attended the annual Design Manchester Conference at The Bridgewater Hall.
Having been to past conferences, we were looking forward to hearing from more world-renowned designers and creatives and getting inspired by work from speakers from different fields and disciplines.
Here are our highlights and takeaways from the day. (more…)
If you ask someone on the street to define Public Relations or take a guess at what PR professionals spend their time doing, most of them would assume that we deal with the generation of crude tabloid news stories about celebrities, or attempt to salvage an organisation or individual’s reputation during a crisis. The truth is, PR is much much more than that. (more…)
Integration, like everything in marketing, can be simply a buzzword. For many agencies, unfortunately, it’s just shorthand for “we’re trying SEO” or “we have our own designer now”, but it’s much more important than a box-ticking exercise. The playing fields are leveling out. No longer can businesses rely on the incompetence of competitors to ensure they thrive online. (more…)