What we did
In a nutshell
DueCourse is a disruptiveFintech start-up, allowing small businesses to get paid within hours of invoicing
The challenge? The Fintech sector is fiercelycompetitive, and DueCourse needed to stand out in the competitor landscape.
Jam was tasked with devising and delivering anengaging and robust campaign to raise awareness of the company within the finance, small business and accountancy industries.
the clever bit
We conducted intensive research intotarget sectors, influencers, journalists and publications, which allowed us to paint a detailed picture of each media, the information preferred and its delivery, as well as understanding the key talking and pain points for each.
We created bespoke strategiesfor each target sector
Then we acted…
Regular dialogue and interaction with key industry figures
Strategically phased media targeting and relationship building
Value-add content created and repurposed for media coverage
Providing additional client exposure in key industry circles
86% of articles includeda direct client quote
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