RAR+ Recommended | CIPR | Fresh Awards

DueCourse

Cashing in on Coverage
for DueCourse

What we achieved

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35% increase in
enquiries following
press activity

153%

increase in
backlinks

182

pieces of coverage
(52% above target)

65.7M

overall reach

Key Coverage

the telegraph
business insider
the guardian
ft

What we did

Media support

Blogs

Features

Social media

In a nutshell

DueCourse is a disruptive
Fintech start-up, allowing small
businesses to get paid within
hours of invoicing

duecourse

The challenge? The Fintech sector is fiercely
competitive, and DueCourse needed to stand out
in the competitor landscape.

Jam was tasked with devising and delivering an
engaging and robust campaign to raise
awareness of the company within the finance,
small business and accountancy industries.

the clever bit

We listened…

We conducted intensive research into
target sectors, influencers, journalists
and publications, which allowed us to
paint a detailed picture of each media,
the information preferred and its
delivery, as well as understanding the
key talking and pain points for each.

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Tailored
activity plans

We created bespoke strategies
for each target sector

duecourse paul jon

Then we acted…

Influencer
targeting

Regular dialogue and interaction with key industry figures

Media
relations

Strategically phased media targeting and relationship building

Content
production

Value-add content created and repurposed for media coverage

Speaker
opportunities

Providing additional client exposure in key industry circles

86% of articles included
a direct client quote

Like what you see?

Jam with us and see how we can help you out.
All we need is a few details about your project.

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Voted Best Full Service Agency and Best PR Agency at The Talk of Manchester Awards 2017