Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achievedBACK TO ALL PROJECTS
59.6 million peoplereached across print, digital, radio and TV
pieces of coverage
combined socialgrowth YoY
What we did
National Awareness Day
In a nutshell
In January 2015 JAM launchedthe UK’s first official National Employee Motivation Day (EMD)
We launched EMD to align our client – leadingprovider of corporate motivation solutions, Argos for Business (AfB) – with employee motivation and reward processes
The challenge? AfB didn’t want this incrediblysuccessful campaign to be a ‘one hit wonder’, and needed a way to refresh the campaign.
One year after launch, JAM was required tobuild upon this key diary date, breathe new life into the campaign and further position AfB as a thought leader in employee rewards and motivation sector.
the clever bit
We worked with Opinion Matters toestablish different work personalities (typologies) and how they contribute to a team. We then conducted a nationwide survey to establish the distribution of work personality types (Captain Questions, Independent Introverts, Big Idea Bods etc) to inform the direction of the campaign.
Then we acted…
Recruited Olympic medalist turned motivationalspeaker, Roger Black as the face of the campaign
19 Radio interviews discussing the importance of motivation
Daily engagement and activity across channels to amplify campaign
Relevant content used for maximising coverage
Including blog postsand advice articles for targeting key media
Gained celebrity and big brandengagement, including the likes of Chris Akabusi, Sarah Millican, Odeon, Npower and RBS
“It’s been a real multi-layered campaign on various fronts. We’ve achieved many firsts for AfB, which is brilliant to be a part of, and exactly what we should be aiming for.”
David Bryant-Pugh,Marketing Manager
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