RAR+ Recommended | CIPR | Fresh Awards

C.K tools

Talking to tradies

What we achieved

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Jam won two
CIPR PRide gold awards for,
best use of social media and
best low budget campaign

24K%

increase in
Twitter followers

420%

increase in
Facebook followers

1.2M

total reach

Key Coverage

Electrical Wholesaler
Electrical Contracting News
Electrical Trade
DIY week

What we did

Geo-targeting

Forums

Giveaways

Media support

In a nutshell

C.K tools is a major player
in the UK professional
hand tool market

CK_logo

The challenge? Global competitors
dominate the sector, and it was our job to
find a way around this barrier.

With low-level social media activity being
managed in-house, C.K tasked JAM with
building its social profile, to grow a solid
and truly engaged following to rival its
much larger competitors.

the clever bit

We listened…

Through conducting competitor analysis
and social listening, we discovered there
was very little dialogue between
competitors and followers, and that
humorous content and giveaways were
very popular among tradespeople.

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We delivered
outstanding results

Jam increased the relative
growth rate by 410%

ck-iphone-480x841-v3

Then we acted…

Influencer
targeting

Regular dialogue with respected industry figures

Geo-targeting

Targeting active regions to recruit and expand followers

Content
production

Publishing humorous and best practice content

Product
news

Educating audiences on quality of product range

Forums

Tapping into electrical community to promote and share activity

Media
support

Raising awareness in print media through key contacts

Giveaways

#FreebieFridays and #WinWednesday comps to engage audience

Brand
ambassadors

Regularly interacting with the brand and rewarded for loyalty

Our average engagement rate
was 17% compared to the
industry average of 0.2%

“Jam are a results-driven, proactive agency. Meticulous, professional, personable and enthusiastic! Working with them is a pleasure.”

Graham Godfrey,
Brand Manager

CK Tools

Like what you see?

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All we need is a few details about your project.

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Contact us

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