What we achievedBACK TO ALL PROJECTS
Jam won twoCIPR PRide gold awards for, best use of social media and best low budget campaign
increase inTwitter followers
increase inFacebook followers
What we did
In a nutshell
C.K tools is a major playerin the UK professional hand tool market
The challenge? Global competitorsdominate the sector, and it was our job to find a way around this barrier.
With low-level social media activity beingmanaged in-house, C.K tasked JAM with building its social profile, to grow a solid and truly engaged following to rival its much larger competitors.
the clever bit
Through conducting competitor analysisand social listening, we discovered there was very little dialogue between competitors and followers, and that humorous content and giveaways were very popular among tradespeople.
We deliveredoutstanding results
Jam increased the relativegrowth rate by 410%
Then we acted…
Regular dialogue with respected industry figures
Targeting active regions to recruit and expand followers
Publishing humorous and best practice content
Educating audiences on quality of product range
Tapping into electrical community to promote and share activity
Raising awareness in print media through key contacts
#FreebieFridays and #WinWednesday comps to engage audience
Regularly interacting with the brand and rewarded for loyalty