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Navigating the Wave of ‘Finfluencers’: Impact, Risks and Opportunities in Financial Marketing

15.08.23

Ever heard of a ‘finfluencer’? In the ever-evolving world of social media, these influencers have quickly gained significant traction among younger audiences, becoming influential voices in the world of finance. They are providing financial advice and, more importantly, instigating shifts in financial behaviour.

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