Silver Marketing Association Member | CIPR | MPA Inspiration Award

Unlock the untapped potential of the 40+ market

Download our whitepaper now!

Financial Whitepaper

With a whopping 14 million 40 to 60-year-olds in the UK putting billions into the economy, why are they almost invisible in brands’ marketing?

We take a deepdive into the lack of representation of this affluent demographic, and discover the key to maximising your marketing success with our whitepaper, Marketing to the Forgotten Middle.

Don’t miss out on this opportunity to tap into the wealth of the 40+ demographic and revolutionise your strategy with messaging that truly converts!

Download our whitepaper

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Gain insights into the hidden potential:

Learn why marketers often overlook the 40+ demographic and uncover the remarkable statistics that make them a valuable target market.

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Break free from stereotypes:

Explore the diverse nature of this consumer group and understand why a one-size-fits-all approach for age demographics is ineffective.

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Seize the market advantage:

Harness the staggering 79% of total household wealth and 87% of net financial wealth held by the 40+ demographic in Great Britain.

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Practical advice for outstanding results:

Get actionable steps to elevate your marketing strategy, avoid common mistakes, and collaborate with expert partners for exceptional outcomes.