The coronavirus pandemic hit many businesses hard, and independent food and drink brands were no exception, but the past few months also cooked up a storm of complete change and uncertainty for consumers too.
With the UK economy in a recession, and millions still facing the prospect of unemployment, consumers are making changes to the way they shop and spend.
The ingredients of our FREE report reveals the attitudes and behaviours of consumers in 2020, what shoppers are really looking for from brands, and our practical top tips to help you make the most of marketing to your audience post-lockdown.
