Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTS59.6 million people reached across print, digital, radio and TV
2.06M
impressions
256
pieces of coverage
307%
combined social growth YoY
Key Coverage
What we did
Research
National Awareness Day
Social Media
Radio Day
In a nutshell
In January 2015 JAM launched the UK’s first official National Employee Motivation Day (EMD)
We launched EMD to align our client – leading provider of corporate motivation solutions, Argos for Business (AfB) – with employee motivation and reward processes
The challenge? AfB didn’t want this incredibly successful campaign to be a ‘one hit wonder’, and needed a way to refresh the campaign.
One year after launch, JAM was required to build upon this key diary date, breathe new life into the campaign and further position AfB as a thought leader in employee rewards and motivation sector.
the clever bit
We listened…
We worked with Opinion Matters to establish different work personalities (typologies) and how they contribute to a team. We then conducted a nationwide survey to establish the distribution of work personality types (Captain Questions, Independent Introverts, Big Idea Bods etc) to inform the direction of the campaign.
Then we acted…
Recruited Olympic medalist turned motivational speaker, Roger Black as the face of the campaign
Broadcast interviews
19 Radio interviews discussing the importance of motivation
Social media
Daily engagement and activity across channels to amplify campaign
Business case studies
Relevant content used for maximising coverage
Content creation
Including blog postsand advice articles for targeting key media
Gained celebrity and big brand engagement, including the likes of Chris Akabusi, Sarah Millican, Odeon, Npower and RBS
“It’s been a real multi-layered campaign on various fronts. We’ve achieved many firsts for AfB, which is brilliant to be a part of, and exactly what we should be aiming for.”
David Bryant-Pugh, Marketing Manager
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