Tedaisy
Raising the Game for Tedaisy Insurance Group
Tedaisy is an insurance services group on a mission to change the world of insurance for the better. Its technology platforms are designed to make life easier for other insurance brands to run their businesses more effectively.
The Challenge
Tedaisy had ambitious growth plans, yet its presence didn’t do its ambitions justice. Nor did its original brand convey its aspirations to change the game in insurance for the benefit of everyone, from its business partners, through to the consumer.
It was time for Tedaisy to stop talking about what it does – be less dry and rational – and start talking about what it stands for – be more driven and purposeful.
The Solution
Brand Strategy
Branding
Brand guidelines
Our extraordinary thinking
Our discovery identified that Tedaisy was incredibly capable, evidenced by its continued growth but it was the company’s character that truly set it apart – Purposeful, Optimistic, Human.
Our goal was to create a richer and more meaningful story for Tedaisy. To make Tedaisy synonymous with the evolution of the category, inspire change and be the go-to business partner for visionary businesses.
Tedaisy is truly unique. So we created a bold brand visual and narrative that unleashed Tedaisy’s true character and developed an identity that positioned Tedaisy as an InsureTech thinking and acting like it operates in a category of ‘one’. And at the heart of this narrative is a single, universal idea: A Force for Change.
At the core of this narrative is a tech-led visual identity—carefully constructed with layers of meaning. Each layer within the logo represents a sub-brand within the Tedaisy group, unified by one platform and expressed through a distinctive T-shaped form. The platform itself rises, symbolising how Tedaisy propels each sub-business forward. It’s a subtle but powerful nod to the group’s name and its ambition to raise the game.
The result is a striking, future-focused brand that reflects a business driven by technology, fuelled by ambition, while keeping people firmly at its core. A brand that showcases Tedaisy as Raising the Game in Insurance Tech.
Delivered
- Qualitative research to establish audience’s perceptions and understanding of the brand
- Audience identification, evaluation and targeting
- Crafted a narrative that spoke to industry’s needs – Purposeful, Optimistic, Human
- Created a dynamic brand identity and narrative that positioned Tedaisy in a category of ‘one’
- Brand guideline and brand asset creation
