Escape Travel Card
Escaping mundane results
Escape is a prepaid travel currency card designed to give holidaymakers a safer and more convenient way to spend abroad. With competitive exchange rates and multi-currency functionality, it helps travellers manage money confidently while overseas.
The Challenge
The prepaid currency card, despite its many benefits, was still unfamiliar to consumers who rely on foreign currency and debit cards whilst on holiday. We needed to educate consumers on the unique benefits of the Escape pre-paid currency card and build trust in the brand, via respected consumer media.
The solution
PR
Case studies
Creative copy
Product tests
Influencer outreach
Social media
The Extraordinary Thinking
Established competitors, such as FairFX and Caxton, were gaining trust among consumers, so we needed a point of difference. Beyond product placement, we gave the media, and their readers, inspiration for their travel adventures with creative copy around destinations and holiday tips and tricks – a tactic the established competitors had yet to explore.
Delivered
- Targeted press releases around key dates and events including the Euros, Summer Festivals, European Christmas Markets and Skiing Holidays.
- Creative copy securing national coverage on topics such as; European cycling destinations, fashion destinations, how to pack in 10kgs and city guides.
- Influencer outreach, securing reviews with key travel bloggers.
- Product reviews with leading national media.
- Engaging social media activity
