Lucky Cat by Gordon Ramsay
Bringing Asian Flair to Manchester
Lucky Cat by Gordon Ramsay is an Asian-style restaurant that combines high-quality food with a vibrant, energetic atmosphere.
The original location in Mayfair, London, established the brand’s reputation for offering a premium dining experience with a stylish interior and exceptional service. In 2023, the restaurant expanded to Manchester, aiming to replicate its success and become a key player in the city’s competitive dining scene.
The solution
News releases
First look reviews
High-profile launch event
Celebrity and influencer engagement
The Challenge
As an established and reputable venue in London, Lucky Cat needed to make an impact in Manchester. Replicating it’s efforts in London wouldn’t quite cut it with a Mancunian crowd. In the words of Tony Wilson, “This is Manchester, we do things differently here.”
And it was understanding the Mancunian spirit that would create cut-through and position the new venue as a must-visit destination in Manchester’s competitive dining scene.
Key Coverage
Our extraordinary thinking
What works in London, won’t fly up north. We utilised our Mancunian roots to tap into Manchester’s psyche along with our local network of contacts to tailor the campaign to Manchester’s unique personality and the local media landscape.
Speaking Manc, we effectively communicated what sets Lucky Cat apart, including its exceptional food, stylish venue, and vibrant atmosphere. A destination to see and be seen!
And we couldn’t leave Gordon out of it, not when the man himself was hosting the launch party. We tapped into Gordon Ramsay’s renowned reputation to drive additional interest and credibility. And it worked a charm.
Delivered
Achieved substantial media exposure, including Manchester Evening News, MSN, Yahoo, The Cheshire Magazine, and The Manc.
Secured over 20 reviews including Daily Mail, OK!, Metro, and Manchester Evening News.
Welcomed over 50 media to the launch event including BBC, ITV, The Cheshire Magazine, The Manc, Manchester Evening News, and Capital NW.
In an eclectic and busy dining scene, we positioned Lucky Cat as a premier dining destination in Manchester, successfully attracting media attention and consumer interest.
The launch event and ongoing media relations efforts effectively established Lucky Cat’s presence and credibility in Manchester’s dining scene.
RESULTS
A three month launch campaign delivered:
