Diamond Resorts
Around the world with PR
Diamond Resorts International is a global holiday ownership brand, offering members access to premium resorts and destinations across Europe and beyond. The brand focuses on flexible, high-quality travel experiences with the comfort of familiar resort living.
Challenge
Challenge outdated perceptions of holiday ownership, giving it wider appeal and build the overall brand across Europe.
The solution
PR
Thought leadership
Media outreach
Press trips
Social media
Crisis management
The Extraordinary Thinking
To alter perceptions of ‘time-share’ we dug deep into the benefits of an annual holiday with familiarity and guaranteed comfort, providing the media with a health benefit twist on time-share.
Tapping into our influencer network we invited key press contacts to experience the resorts first-hand.
Delivered
- A steady stream of timely and targeted press releases to coincide with key travel occasions, Q&As, case studies and creative news, created frequent and prominent national and trade coverage.
- Press trips generated favourable reviews.
- Regular competitions generated sales leads.
