Park Holidays
A content strategy that checks in
Park Holidays is one of the UK's leading holiday park operators, with over 50 family-friendly parks across the country. From modern lodges to glamping experiences, they make stays unforgettable. Known for award-winning service and destinations from Cornwall to Scotland, Park Holidays provides comfort, fun, and adventure for every guest.
The solution
A steady drumbeat of social-first, search-driven content that resonates with Park Holidays’ target audience
Dedicated on-park content shoot days to capture real holiday moments
The Challenge
While Park Holidays already had an established social presence, they needed fresh, creative content to cut through the noise and build a community who were genuinely engaged with the brand.
The Extraordinary Thinking
We put bold, social-first storytelling at the heart of Park Holidays’ content strategy – creating thumb-stopping, search-led content, while working hand-in-hand with their in-house team to turn followers into an active, engaged community.
Results
In the first six months, our activity achieved;
Our work with Park Holidays is ongoing and continuous to deliver extraordinary results.
What our clients say
“We are really pleased with the work Jam is doing. They are bringing real clarity to how we approach social media, while keeping creativity firmly at the heart of everything we do. The support for our regional teams has been especially valuable as we continue to raise the bar across all our channels.”
Kelly JohnstoneHead of Brand & Content,
Park Holidays
