Yoto
Taking the turbulence out of travel with Yoto Play
Yoto Play is an innovative audio platform loved by children and parents in the UK, France, USA and Australia.
The Challenge
With eight in ten parents worried about their children’s screentime, Yoto’s award-winning Yoto Player offers a calm, creative alternative – playing stories, music, sound effects and more without the need for screens or parental worry. While the brand has a strong story, it wasn’t translating effectively on social, so they needed fresh, engaging content that would capture attention and show how the Yoto Player enhances the travel experience for parents and children across the globe.
The Solution
- A two-day content shoot featuring real families from our database, bringing authenticity, relatability, and credibility to the campaign.
- A bank of social-first content that showcases Yoto Play’s travel-focused benefits, bringing the product to life in a way that resonates with audiences online.
Our Extraordinary Thinking
Our campaign focused on travel moments – those car journeys, airport waits and holiday restaurant visits where kids (and adults) are prone to meltdowns. We built a social and content-first campaign that positioned the Yoto Mini as the must-have travel essential for families, combining content creation with storytelling to show how Yoto helps take the turbulence out of travel and makes adventure more enjoyable, and screen-free.
Delivered
- Over two action-packed days, we brought families from our database on set to create content with authenticity and real-life charm.
- Out of this, we created 12 hero pieces full of travel moments, showing exactly how Yoto Play makes every journey more fun.
Results
What our clients say
“You’re my favourite agency to work with by a long shot.”
Sophie TimmonsSocial Media Manager
