Dematic Flexible Automation
Positioning Dematic for a More Flexible Future
Dematic is a global leader in intelligent automation, helping warehouses, factories and distribution centres optimise fulfilment, movement and long-term operational performance.
The Challenge
Dematic needed a campaign that could reframe a set of its existing automation solutions under a clearer, more strategic Flexible Automation proposition. Flexible Automation was not just a new message, but a way of bringing together modular, software-driven and solution-led systems under a single, future-ready framework.
It had to land with operators dealing with real pressures: fluctuating demand, labour shortages, shifting SKUs and rising customer expectations. And it needed to build confidence that Dematic could adapt with them, not just today, but long-term.
The solution
Campaign strategy
Campaign creative
Key visual creation
Sales deck
Sales materials
Social media assets
Email marketing assets
The Extraordinary Thinking
Our thinking was built around the idea that Flexible Automation should feel as adaptable and intelligent as the solutions themselves. If Dematic’s solution was about movement, modularity and scalable performance, then the creative system needed to behave in exactly the same way.
We developed a campaign platform that visualised Flexible Automation as an interconnected, future-ready ecosystem, one that could flex around different customer needs, operational challenges and solution combinations, without losing coherence. The aim was to create a campaign world that expressed both the strength of the overall proposition and the adaptability of the individual solutions within it.
This came to life through a modular creative language:
- Structured grids and connected blocks to represent control and precision
- Dynamic compositions to bring movement and adaptability to life
- Futuristic yellow and blue visual treatment to reinforce Dematic’s leadership in intelligent automation
The result was a flexible language that could scale across every touchpoint, from high-level brand storytelling to detailed solution messaging.
Delivered
- A strategic campaign platform for Dematic’s Flexible Automation offer
- A future-facing creative route designed to express modularity, intelligence and precision
- A distinctive key visual system built around connected blocks, grid structures and dynamic motion cues
- A campaign architecture capable of flexing across masterbrand messaging and individual solution storytelling
- Sales and marketing materials designed to support rollout across presentations, digital channels and customer communications
- A cohesive suite of social and email assets to build visibility, reinforce buyer confidence and position Dematic as the partner of choice for Flexible Automation
What our clients say
“Working with Jam on the Flexible Automation campaign was a great creative partnership. They helped us turn a complex topic into a clear, engaging story, one that speaks to real customer challenges while bringing the thinking behind flexible automation and its role as a connected ecosystem to life.”
Dominic Fischer,Global Brand Communications & Experiential Marketing Lead, Dematic
