Sercle
Coming full Sercle with FinTech
A stallwart of the credit union sector, Kesho provided credit union accounting software that was trusted amongst the sector for over 30 years, but the heritage brand needed bringing to the forefront of the digital financial revolution
The Challenge
Rebrand Kesho – a brand steeped in heritage and trust among its credit union audience. We needed to maintain customer loyalty whilst refreshing the brand in line with the company’s digital vision for the future.
The solution
Naming & brand proposition
Brand development & creation
Web design & development
Social media
Email marketing
Copywriting
SEO
Optimised content
Our extraordinary thinking
Devising a new identity for a brand with so much heritage required a careful, creative approach. We tapped into Kesho’s heritage and were mindful to bring out the message that the brand has supported, empowered and grown credit unions for over 30 years, keeping their world turning, as well as supporting their members.
Following a robust naming process, Sercle was born, along with a modern, vibrant creative which harnessed the brand’s heritage while embracing the digital financial revolution.
Delivered
We transformed the brand, developing a new narrative, creative and tone of voice that harnessed the brand’s heritage and customer-centric attitude, whilst embracing its digital future.
We designed and developed an interactive website, prioritising user experience, design and functionality.
An entire suite of brand assets was created to ensure every touch point was diligently planned and carefully crafted.
We created a digital strategy to increase the brand’s online presence and visibility using organic social media on Twitter and LinkedIn.
Utilising e-marketing we introduced the new brand identity to existing and potential credit union customers, reassuring the industry of it’s heritage, while driving key decision makers back to the new website to drive engagement.
