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What Happens in an Internet Minute?


In the next 60 seconds the internet will explode with data activity, and it’s hard to comprehend just how much. What might a 60 second snapshot of our online lives look like?

Facebook Messenger, to pick one of the biggest data sharing platforms, sees 216,302 photos being shared each minute. Let’s sit and think about that for a moment. That’s huge. Perhaps not surprising, however, as Facebook has seen a 22% increase in mobile users already this year and over a billion people check their mobile Facebook app every single day.

Moving on to YouTube, an eye-watering 400 hours of video is shared by users in only 60 seconds. This is made even more incredible when you consider the fact that, in 2010, the world was shocked to find out that users were sharing 35 hours per minute. Oh, how things change.

Snapchat next. A relative newcomer to the social media neighbourhood and yet an explosively popular one, Snapchat users watch 6.9 million videos each minute. That’s a whole lot of Snapchatting.

What about Twitter? One minute sees 9,678 emoji-filled tweets being sent. Netflix? 86,805 hours of video is streamed in the same timeframe. Oh, and just under 160,000 pieces of content are viewed by Buzzfeed readers. The list goes on.

To help us digest these staggering stats, business intelligence service, Domo, shared an infographic this week titled “Data Never Sleeps’, which reveals exactly what kinds of content we’re sharing and how much.

According to Domo, multimedia messaging is rising exponentially, which has got to have been helped along by the constant stream of new apps and software hitting our app stores each and every day. According to them, the global internet population has grown by 60 percent in the last five years alone, and there are more mobile devices on our planet than people.

Here at JAM, we love statistics. They are a huge part of PR and the lifeblood of the news we all share and consume. We also love a good infographic; they make statistical data that much more fun to display and much easier to digest. Not only that, but they’re incredibly popular with audiences the world over, with infographic search terms increasing by 800 per cent in just two years.

Combining statistics and fantastic graphics is a science, and one we’re good at. Our design gurus at JAM Creative can help transform our clients’ exciting news into an even more exciting piece of visual content.

Give our team a shout at and we’ll show you what we can do.

One last thought before you go. In the time it’s taken to write this blog post, Tinder users swiped left or right 50.3 million times.


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