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Argos for Business

#MakeTheTeam for
Employee Motivation Day

What we achieved

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59.6 million people
reached across print, digital,
radio and TV

2.06M

impressions

256

pieces of coverage

307%

combined social
growth YoY

Key Coverage

skynews
capital fm
the guardian
talksport

What we did

Research

National Awareness Day

Social Media

Radio Day

In a nutshell

In January 2015 JAM launched
the UK’s first official National
Employee Motivation Day (EMD)

argos for business

We launched EMD to align our client – leading
provider of corporate motivation solutions,
Argos for Business (AfB) – with employee
motivation and reward processes

The challenge? AfB didn’t want this incredibly
successful campaign to be a ‘one hit wonder’,
and needed a way to refresh the campaign.

One year after launch, JAM was required to
build upon this key diary date, breathe new life
into the campaign and further position AfB as a
thought leader in employee rewards and
motivation sector.

the clever bit

We listened…

We worked with Opinion Matters to
establish different work personalities
(typologies) and how they contribute to a
team. We then conducted a nationwide
survey to establish the distribution of
work personality types (Captain
Questions, Independent Introverts, Big
Idea Bods etc) to inform the direction of
the campaign.

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emd personality
argos emd infographic

Then we acted…

roger black

Recruited Olympic medalist turned motivational
speaker, Roger Black as the face of the campaign

Broadcast
interviews

19 Radio interviews discussing the importance of motivation

Social
media

Daily engagement and activity across channels to amplify campaign

Business
case studies

Relevant content used for maximising coverage

Content
creation

Including blog postsand advice articles for targeting key media

Employee Motivation Day flyers

Gained celebrity and big brand
engagement, including the likes
of Chris Akabusi, Sarah Millican,
Odeon, Npower and RBS

“It’s been a real multi-layered campaign on various fronts. We’ve achieved many firsts for AfB, which is brilliant to be a part of, and exactly what we should be aiming for.”

David Bryant-Pugh,
Marketing Manager

Team in the park

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Contact us

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or click below to get in touch today!

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