Silver Marketing Association Member | CIPR | MPA Inspiration Award

Strategic People

The recruitment rebrand
that pulls no punches

Boutique, people-first
recruiters in business and
technology change

stratigic people

Strategic People has over a decade of
experience specialising in programme staffing
solutions for business and technology change,
and also recruiting developers in digital

What we did





sp pool


Our challenge was to rebrand to
align Strategic’s internal
messaging and ethos with its
external persona. To also use this
brand and the website as a tool to
recruit the best talent.

To give the brand a modern, bold
feel to stand out from the crowd,
using the tone of voice to showcase
Strategic’s personality.


‘People-first’ was our concept, it’s how
Strategic works and what the company
is all about. The team’s personality is
translated through language, as this
is where their quirky character comes
through. Showing them to be confident,
great to work with, fun to be around but
serious about what they do was very
important. We used bold, bright colours
and a strong sans-serif typeface to match
their personality and help them stand out
from the crowd.

strategic people

Fighting talk was the concept for internal
communications and recruiting staff to
work at Strategic. Using boxing and
sporting phrases to highlight its best
attributes (confidence, skill, tenacity)
without alienating non-sports-fans or
becoming too cliché.

This strong, inspirational language helps
the staff visualise their brand character;
the embodiment of confident (not cocky)
and a team that never throws in the towel.

Share this project


Jam approached this brief like we handle our business, in a bold and confident manner. We asked for market disruption and to stand out in the sector, they gave us the knockout solution we were looking for!

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Voted Best Full Service Agency and Best PR Agency at The Talk of Manchester Awards 2017