Strategic People has over a decade ofexperience specialising in programme staffing solutions for business and technology change, and also recruiting developers in digital technology.
What we did
Our challenge was to rebrand toalign Strategic’s internal messaging and ethos with its external persona. To also use this brand and the website as a tool to recruit the best talent.
To give the brand a modern, boldfeel to stand out from the crowd, using the tone of voice to showcase Strategic’s personality.
‘People-first’ was our concept, it’s howStrategic works and what the company is all about. The team’s personality is translated through language, as this is where their quirky character comes through. Showing them to be confident, great to work with, fun to be around but serious about what they do was very important. We used bold, bright colours and a strong sans-serif typeface to match their personality and help them stand out from the crowd.
Fighting talk was the concept for internalcommunications and recruiting staff to work at Strategic. Using boxing and sporting phrases to highlight its best attributes (confidence, skill, tenacity) without alienating non-sports-fans or becoming too cliché.
This strong, inspirational language helpsthe staff visualise their brand character; the embodiment of confident (not cocky) and a team that never throws in the towel.