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Abel Heywood

Not your ordinary man, not
your ordinary brand, not your
ordinary pub

A stylish boutique hotel and
pub located in the heart of the
Northern Quarter

abel heywood

Surrounded by former warehouses turned
apartments and just a short distance from all
of the main shopping areas, entertainment and
sports venues, The Abel Heywood’s boutique
hotel is the ideal place to stay for a short break.
The pub is full of character and warmth,
perfect for a pint and some extraordinary food.

abel heywood sign

Brief

We were tasked with designing
and producing a full brand
identity including signage, printed
materials for the whole venue
and limited edition launch night
promotional materials.

abel heywood flyer

Winner –
Best Use of Print award

The Drum Design Awards 2015

nq logo
abel heywood bird
web and mobile
abel heywood cards
abel heywood cards

APPROACH

We researched Abel Heywood (1810 –
1893, publisher, police commissioner,
radical and Mayor of Manchester), who
is described as ‘not your ordinary man’
thanks to his colourful career. We took
this as the concept for the venue,
developing it into ‘Not your ordinary pub
/ drinks / menu / hotel’.

The creative designs were based on the
1800s period, including illustration,
typographics and layout design, using
modern design and printing techniques
to bring the materials up to date.

Results

From day one Jam immersed themselves in the brief. Their concept allowed the interior design and brand to work in harmony. The end result was brilliant, an award-winning brand and a concept that’s still going strong after three successful years.

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