We’re simply brimming with joy as we announce that, following a three-way pitch process, we have been appointed by The Skinny Food Co to sweeten up the ‘guilt-free syrup and sauce’ brand’s PR strategy.
Our PR Strategy
We’ll be responsible for increasing visibility and share of voice for the brand in a competitive market place. We’ll also be focusing on securing consumer and trade media coverage of The Skinny Food Co’s expansive range of products.
The Skinny Food Co
The Skinny Food Co is dedicated to healthy, great-tasting food – but without the high sugar, fat and calorie content! The brand is enjoyed by a growing number of health-conscious consumers, as well as diabetics, vegetarians and vegans.
Our client’s thoughts
Wayne Starkey, CEO and Founder at The Skinny Food Co, said: “Jam really impressed us with their pitch. They not only understood our key audience and their interests but also demonstrated creativity in their tactics. We’re delighted to have Jam onboard and we’re confident that they’ll help us raise awareness of our brand as it evolves.”
Our thoughts
We’re thrilled to be working with The Skinny Food Co and look forward to communicating the brand’s fantastic range of flavoursome products to both the industry media and consumers.
Our extensive press office function will support The Skinny Food Co’s overall business objectives of increasing awareness to drive sales and ensure that people can enjoy healthy food as it should be – full of flavour!
The Jammers already have a wealth of experience in the food and drinks industry, including supporting TV chef, James Martin’s online home delivery service, Life, Fork, Spoon, as well as HM Pasties, EHL Ingredients and Lancashire Tea.
We know the hospitality industry has been hit hard by the COVID19 crisis. We’ve created a free social media toolkit to help independent businesses weather the storm. Find out more here.
