October is a busy month for charities, with lots of high profile PR and advertising campaigns pulling out all the stops to raise awareness and money for some fantastic causes. Here is a round-up of some of the campaigns we are loving right now…
We are especially guilty of excessive prosecco popping at JAM towers. However, this ever-popular Go Sober campaign from Macmillan Cancer Support is achieving lots of fantastic coverage, based on its shocking survey results. The charity found that the British public spends £2.6million on alcohol per hour. If that’s not enough to have you snapping your purse shut and running from the bar, screaming, we don’t know what is.
Eating cakes in fancy dress, you say? Tell us more! Caketober is the brainchild of Forever Manchester; a month-long celebration, inviting businesses, community groups and friends of Greater Manchester to dress up and host a bake sale in aid of Forever Manchester, the community foundation for Greater Manchester. The charity is drumming up extra excitement around the city, with the return of Captain Manchester on Twitter (@Captain_MCR) and YouTube:
As the title of this blog suggests, we have been doing our bit to support a remarkable charity. We’ve been supporting Cycling Scouser to help raise awareness of his epic five-month bike-ride from China to the UK, in aid of Anthony Nolan. Andrew “Rogo” Rogerson is a real-life superhero and has managed to raise over £19,000 so far for the blood cancer charity.
The PR team pulled out all the stops to welcome him home, arranging camera crews and radio stations to meet him at the finish line, as well as a media day at MediaCityUK, where he was interviewed by Lucy Meacock on ITV Granada Reports and Annabel Tiffin on BBC North West Tonight.
Can’t Say It, Write It
The creative arm of team JAM is working on an exciting charity project in connection with Survivors Manchester and GF Smith to raise awareness for men’s mental health. The project will pair 10 charity organisations in Greater Manchester with a creative agency within each area, to collaborate on awareness posters, culminating in a huge exhibition in the new year.
If you are a charity or know of a charity requiring PR or creative support, we’d love to hear from you. Tweet us or drop us an email (Jaime@jampr.co.uk) to discuss your requirements.