Branded content can be easily lost in a sea of competition, with established brands often owning the space. Reputation and deep pockets can sometimes prove decisive, meaning those left out in the cold need creative and well managed solutions to complement their marketing efforts to find a way to cut through the noise….
According to Sprout Social, 93% of marketers believe that social media has accelerated competition within their industry. User behaviour is also changing, with the average person now scrolling through 3 miles of social media content each year! That’s the equivalent of the height of Big Ben every single day….
We work with businesses constantly to refine their social media strategy and content. Quite often, we find that marketing teams will be posting consistently on multiple platforms; however, the content isn’t serving a wider marketing or business goal….