RAR+ Recommended | CIPR | Fresh Awards

The JAM Jar

24.07.20

With an estimated $15 billion of marketing budgets worldwide expected to be spent on influencer partnerships by 2022, brands are looking to expand their audience outreach through this channel.

We cover what you should think about when including influencer marketing in your next campaign. (more…)

21.07.20

The UK consumer in 2020 is increasingly concerned with ethics. Ethical consumption is all about being more aware of supply chains and the impact our consumption has. Ethical products may be, for example, fair trade, anti-animal testing or from a brand with a strong environmental policy.

(more…)

14.07.20

With a recession looming and unemployment on the rise, the post-COVID world may look uncertain for many personal finance brands. While there are certainly challenges out there, there are also plenty of opportunities to carve out space in our new normal. Consumers are looking for brands and organisations who recognise their struggles and who are there to support them – they are looking for a brand they can trust.  (more…)

03.07.20

It’s pretty safe to say that 2020 hasn’t panned out how we expected up to now. COVID-19 caused lockdown measures to be put in place in the UK, which interrupted our everyday lives, from how we work to having to queue when popping down to the shops for some milk. (more…)

18.06.20

Did you know that every single minute of the day, around 320 million new Tweets are posted? When you look at the billions of people in the world that are online, it’s a seemingly endless void of messages, many of which go completely unnoticed. (more…)

15.06.20

After becoming a craft beer connoisseur in lockdown, our Senior Designer Dan takes a look at some can designs that get our creative juices brewing! (more…)

03.06.20

After 14 years of building and resdesigning websites for a variety of clients, we’ve seen the good, the bad and the ugly. While a good website will require significant investment, it isn’t all about how much you spend. A website is just one part of your digital strategy and without a defined goal and marketing tactics – it may not offer the return on investment you expect. 

From UX (user experience) to social media, we’re here to cover why an integrated agency is best placed to deliver a website that can help you achieve your goals. (more…)

21.05.20

With an estimated 85% reduction in footfall to retail stores during the lockdown period and most hospitality venues shutting down altogether, e-commerce has been the only way for many brands to stay afloat.

With more pressure than ever for online channels to perform, ensuring customers can easily find your products on search engines could have a solid effect on your bottom line. To get you started, here is our beginners guide to SEO for food and drink brands. (more…)

16.04.20

When Hydes Brewery needed a complete re-think of its beer line, ‘The Beer Studio’, we presented a vibrant new approach… Following a competitive pitch, we took Hydes Brewery’s dedication to experimentation and innovation to a new level with a complete rebrand of their popular cask ales range – “The Beer Studio”.

(more…)