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The JAM Jar

06.03.20

When discussing the topic of ‘women in business’, we have to laugh. It seems almost absurd to say, when men with careers aren’t called ‘men in business’. (more…)

Understanding TikTok for Business | Jam

02.03.20

Despite launching in 2016, marketers are still scratching their heads when it comes to TikTok and what to do with the prominent and quickly growing platform. The app describes themselves as a “destination for short-form mobile videos”  

On the platform, video creators can share vertical, looping videos between 15 and 60 seconds in length. Stocked with an extensive editing toolkit, a myriad of filters, effects and an enormous music library, TikTok lets users tune their content to a clever or comedic effect. 

Regardless of how you choose to characterise the app, TikTok is taking the digital world by storm. If you’re attracted to the popularity but unsure if the platform is right for your business, here’s the lowdown. 

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25.02.20

When putting together a strategy, budget or potential brief for any agency it is worth considering how paid media could work for you and what tactics are right for your business. In a competitive online advertising space, targeted paid media campaigns are increasingly vital if you want to reach customers. From Facebook posts to display adverts, find out why you should be doing more.

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14.02.20

Influencer marketing has soared over the last few years, as more and more brands are starting to recognise the many benefits that influencers can bring. (more…)

31.01.20

There are a few sore heads at Jam Towers today following our win at the Northern Digital Awards where we scooped Best Use of Social Media for our campaign, “The ‘Pawfect’ Companion for Pet Lovers” for Argos Pet Insurance. Using an insights-led approach, our strategic and creative campaign delivered a 578% increase on targeted conversions, bringing a phenomenal return on investment for our client.

Here’s how we did it… (more…)

29.01.20

This month, Google announced the impending death of third party cookies by revealing that they would withdraw support for the marketing tool on Google Chrome “within the next two years”. For those in the industry, this didn’t come as a big surprise. (more…)

10.01.20

If you regularly spend time on Twitter, you’ll know how easy it is to get lost in your own echo chamber. Whether it’s politics, comedy, or brands – users on the platform tend to stick to what they know. (more…)

26.12.19

Crises happen – it’s as simple as that. But from a PR perspective, how you handle crisis management can have a huge impact on corporate reputation.

2019 has seen its fair share of crises happen to companies, organisations and individuals. Some of them heartbreakingly tragic, some of them thought-provoking.

We take a look at three notable crises of 2019, and how they were handled from a communications perspective: (more…)

19.12.19

Anyone who follows us on social will know that on Fridays, we hold a very sacred tradition of Fat Friday, where we basically fill ourselves up on something deliciously unhealthy! As we’re based in the heart of the Northern Quarter, we’re so spoilt for choice when it comes to choosing amazing places to eat – but here are just a few of our favourites only a short walk away.  (more…)