2024 has been a whirlwind year in the marketing world. From the rise of TikTok Shop changing how we buy to a global debate over Jaguar’s rebrand, the industry has been flexing its creative muscles like never before. And who could forget the cultural phenomenon of Charli XCX’s sixth album, Brat, transforming from a record to a lifestyle – culminating in “Brat” being crowned Collins Dictionary’s word of the year?
This year proved one thing: marketers aren’t just keeping up, they’re tapping into new technologies, shifting consumer behaviours, and redefining how we connect. And as 2025 approaches, the Jammers have shared what we think will stand out in the world of creative, PR, marketing, social media, and client relationships – and how we’re staying ahead of the curve.
Creativity and Design: Keeping it real
Where are we now?
Creativity is having a minimalist moment. Clean lines, bold fonts, and uncluttered designs are cutting through the chaos, making brands impossible to ignore. But it’s not just about simplicity – it’s about connection. Nostalgic visuals and relatable vibes are replacing the glossy, unattainable imagery of yesterday.
What’s next?
Get ready for marketing that’s more interactive, immersive, and eco-conscious.
- AR-powered magic: Augmented reality will unlock next-level interactive campaigns, pulling audiences right into the story.
- Eco-chic designs: Sustainability is no longer a nice-to-have, it’s a must-have. Think earthy tones, eco-friendly packaging, and branding that makes consumers feel good about their choices.
- AI meets emotion: AI will create lifelike visuals, but the magic lies in blending tech with human intuition.
Big vs out in 2025
Big: Bold, minimalist designs with a purpose.
Out: Glossy, overproduced visuals that feel out of touch.
PR: Authenticity is everything
Where are we now?
PR has gone real. Consumers see through the fluff, and brands that deliver genuine, relatable stories are winning big. Transparency isn’t just a trend, it’s the only way to build trust in a world where audiences demand honesty.
What’s next?
- Show, don’t tell: Pull back the curtain. Deeper storytelling that shares the real “why” behind brands will take the spotlight.
- Purpose-driven PR: Campaigns tied to real causes and meaningful community impact will resonate like never before.
- Collaborations that mean something: The days of one-off influencer deals are numbered. Partnerships built on shared values will deliver real impact and loyalty.
Big vs out in 2025
Big: Stories that matter and campaigns that stand for something.
Out: Cookie-cutter PR that says nothing at all.
Social media: Put people front and centre
Where are we now?
Employee-Generated Content (EGC) is taking over. Once limited to LinkedIn, it’s now everywhere: TikTok, Instagram, and YouTube, and it’s giving audiences an unfiltered glimpse behind the scenes. EGC is the new influencer marketing, and it’s more relatable, more credible, and much more fun.
What’s next?
- EGC is here to stay: Brands will double-down on employee voices to build trust and authenticity. If your team isn’t talking, you’re missing out.
- X vs. BlueSky: BlueSky is gaining steam, but will it take off where Threads fell short? We’re keeping a close eye on this one.
- Real > polished: Audiences are done with overproduced content. Raw, unfiltered posts that show the human side of brands will take centre stage.
Big vs out in 2025
Big: Employee voices, authentic storytelling, and platforms that “get it.”
Out: Overproduced content and stagnant social platforms.
Client relationships: High-tech meets high-touch
Where are we now?
Clients deserve the best of both worlds: real-time data and insights paired with creative strategies that only human expertise can deliver. Tools like live dashboards make collaboration smoother, but the real magic happens when strategy and creativity collide.
What’s next?
- Power to the client: Tools that let clients track performance and uncover insights in real time will take centre stage – but they’ll still lean on agencies for the “what’s next.”
- Smarter collaboration: Tech will keep workflows seamless, but real innovation happens when clients and agencies work hand-in-hand.
- Humans first, AI second: AI is great for cutting out the fluff and improving efficiency, but it’s no substitute for human insight.
Big vs out in 2025
Big: Transparent tools, collaborative creativity, and campaigns that speak to the heart.
Out: Clunky processes and AI-only campaigns that miss the mark.
2025 is going to be all about bold moves and human connection. At Jam, we’re here to help brands push boundaries, tell authentic stories, and make big things happen.
Ready to jam with an agency that always stays ahead? Let’s talk!
