Skinny Foods
Sweet Success
The Skinny Food Co is an online healthy snacking brand catering for a range of consumers.
The brand’s product range includes zero calorie, diabetic friendly, Vegan and Gluten Free treats that are packed full of flavour.
The Challenge
Increase sales and generate brand and product awareness amongst a competitive market, whilst positioning The Skinny Food Co as the go to brand for sugar-free and low sugar alternative foods.
The solution
National consumer research
Creative news
Product placement
Media reviews & sampling
Trade PR
Key Coverage
Our extraordinary thinking
Up against established brands, we needed to stand out from the crowd with a unique approach.
We targeted health conscious consumers, focusing on the importance of living a healthy, balanced lifestyle and the USPs of the product range, to tap into our audience and change their perceptions of what healthy food looks like.
Delivered
A steady stream of targeted press releases coincided with key dates such as, April Fool’s Day, National BBQ Week and Father’s Day, whilst we generated our own news flow with creative stories based on research findings.
We secured widespread coverage across a range of national consumer media, including product reviews and seasonal round-ups, whilst profiling the businesses key milestones across trade media.
Jazz up your summer desserts, ice cream and milkshakes with Skinny Syrup.
The mouth-watering collection includes Chocolate Mint, Blueberry, Toasted Marshmallow and Salted Caramel flavours, contains no calories or fat and is sugar, dairy and gluten-free.
