Raisin
Raisin the bar on savings
Raisin UK simplifies financial management for Brits and offers one of the broadest and most competitive selection of deposit-protected savings accounts available in the UK.
The Challenge
In a complex economic climate, consumers faced growing financial pressure and uncertainty. Our challenge was to empower consumers to navigate financial strain by making savings simple and accessible, and drive organic traffic through targeted PR activity.
The solution
Media relations
News generation
Expert commentary
Interviews
Product placement
Nationwide surveys
Key Coverage
Our extraordinary thinking
- Our insights revealed that one-third of Brits have inadequate emergency funds with less than £1,000 savings, and many are overwhelmed by the complexities of saving.
- We identified a 53% YoY increase in the search for ‘Best savings account UK’ and ‘Easy Access Savings’ were up 165% YoY. People were keen to save.
- Jam’s strategy was to build value beyond interest rates and tap into the money issues that kept our audiences awake at night.
- We positioned Raisin as more than just a savings platform but a trusted source for all money matters, empowering consumers with financial knowledge.
Delivered
We tapped into issues that directly impacted audiences’ wallets, from energy draining devices to where to find the cheapest Christmas dinner, creating cut-through with topical commentary and creative storytelling, positioning Raisin UK as the Consumer’s Champion.
Through high-quality backlinks and targeted content, we drove organic traffic, supporting the brand’s digital PR goals and making a measurable impact on visibility within the UK savings market.
Combining critical insights into UK savings habits, along with expert commentary, we secured column inches, backlinks and built a community of committed savers. Jam positioned Raisin UK as a trusted champion for savers, providing clarity on complex financial topics.
How to Open a Savings Account
Kevin Mountford, co-founder of the online savings platform, Raisin, says: “If you’re saving for a short-term goal, an easy-access account might be best, offering flexibility and immediate access to your money.
Results
What our clients say
“We partnered with Jam due to their proven pedigree in the financial service sector and it has paid dividends for us. Their experience, continuous interrogation of the market and boldness in pushing the boundaries of the category norm have significantly elevated our brand presence in the UK market.
“Moreover, their commitment to exceptional client relationships, meticulous reporting and added value initiatives makes Jam a dream to work with.”
David WallInternational PR Lead, Raisin UK
