Optimus Cards
Allow us to
re-introduce...
For white label card provider and EMI, Optimus Cards, we established a digital presence to stand out from the competition.
The Challenge
As Optimus Cards evolved into a digital first business our challenge was to create stand out from other white label card and financial solutions providers, with a brand and messaging that truly resonated with decision makers.
Our goals were:
- Refresh the brand
- Re-introduce the brand to target sectors
- Refresh prospects of Optimus Cards’ unique proposition
- Position Optimus Cards as thought leaders within the card services arena
The solution
Brand refresh
Website build
SEO
Creative concepts
Stunning visuals
Copywriting
Organic social media
Paid social media
PPC
Event support
Our extraordinary thinking
As an established leader in the card solutions arena, Optimus Cards needed the voice and the look to back it up.
We reignited a tired brand identity, injecting energy into Optimus’ presence across its marketing channels ready for re-introduction.
The new brand identity led the visuals and messaging for a new website and social media strategy, keeping Optimus in the card solutions conversation.
It was all there. We just brought it to life by reminding the industry:
Think cards.
Think Optimus.
Delivered
We produced a full brand refresh, highlighting Optimus Cards’ key USPs of fast, flexible, secure and scalable throughout all messaging.
The website doesn’t just look good. UX was front of mind, with colourways for the individual solutions that is echoed across social media and other marketing assets.
SEO for the website has been a success, informing all web copywriting aimed at high intent users.
Organic and paid social media aimed at followers and targeted audiences allowed us to generate further awareness of Optimus Cards as a solutions provider.
Our standout visuals allowed us to stand out on the social media feed, and in real life at exhibitions.
Results
Our highly considered brand strategy and supporting execution resulted in a refreshed, comprehensive brand with purpose and confidence. A brand that bridged heritage and evolution, positioning Optimus Cards as a digital-first leader in the card solutions sector.
