Helpthemove
Helpthemove’s Transformation Journey
Helpthemove stands at the forefront of utility management, facilitating seamless services within the lettings, social housing and build-to-rent sectors.
The Challenge
With an expansive growth trajectory, Helpthemove needed more than a visual makeover. To encapsulate its forward-thinking ethos Helpthemove required a strategic repositioning and brand refresh that would resonate across its diverse customer base, ensuring the brand’s future relevance and enhancing its market presence.
The Solution
Brand Strategy
Market research and analysis
Brand positioning
Creative asset development
Website design & build
Content marketing
PR
Social media
Our Extraordinary Thinking
Our strategy delved beyond surface-level aesthetics to forge a brand essence with enduring impact. We developed a singular thought that could sit at the heart of Helpthemove’s brand – No Compromise.
We created a brand refresh and supporting tone of voice pillars that positioned the brand as Committed, Emphatic, Purposeful and Energised leaders in the sector.
Delivered
- Revitalised brand positioning, cementing Helpthemove’s forward-thinking ethos
- A refreshed brand identity with a unique colour palette and custom iconography, establishing a visual language across print and digital assets
- A comprehensive website overhaul, enhancing both user experience and lead generation capabilities
- An engaging content marketing strategy that drove clicks
- A thought-leadership PR campaign that raised awareness and positioned the brand as synonymous with innovation and customer-centric service in the utility management sector
- A targeted social media strategy that created cut-through
Key Stats
