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SEO for Travel

Search marketing at theSpeed of travelline

Without a sound SEO strategy, your travel brand could get lost in the vast wilderness of search engine results pages. Our specialist SEO team enhances brand awareness and boosts visibility to help traffic and bookings take off.

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Grow yourorganic traffic,with our travel SEO experts

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Redefining the
Digital Journey

The world has transformed, and travel is no different. You need a partner that knows how to adapt. Search engines are now crucial to the holiday booking process. To ensure your brand is part of a customer’s complex journey towards purchasing a holiday, we build SEO strategies that put your brand and content in front of them every step of the way.

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The Role of SEO in
Travel Marketing

As each consumer journey varies, so do their paths to conversion. SEO ensures your brand is seen at different touchpoints and stages of the process. From need recognition to purchase decision, we boost brand awareness and nurture leads towards the ultimate goal: conversions and revenue.

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Winning with 
Micro-Moments

To identify user search intent, our specialist SEO travel experts understand the various stages of the decision-making process, known as ‘micro-moments’ by Google. Each of these moments is crucial, as they shape opinions, drive decisions, and encourage loyalty in the longer term.

Research moments
(top funnel)

Customers are unlikely to focus on one particular travel brand at the beginning of their journey. They’re exploring destinations and ideas – they’re looking for inspiration. During this research phase, which may last several weeks, customers know they want to book a holiday but don’t know where to go or who to travel with. Our travel SEO strategies focus on broader keywords (e.g. best hotels in Portugal for children) to offer information at this early stage of the process.

Planning moments (mid funnel)

During the planning stage, potential customers narrow down their destination choices and look at reviews and pricing as key components. This is where we generate lead nurturing campaigns through SEO, using curated and optimised content for local searches. The intent is to be visible and authoritative in these search moments, building trust and sharing information to support users through this tricky stage of their journey.

Conversion moments
(bottom funnel)

At this stage, the customer has chosen where to go and conducted plenty of research. They are ready to book. At Jam, we don’t consider this job done. Our creative and strategy teams ensure your landing pages are optimised for conversion, meaning the chances of generating revenue are far greater when the right customer visits.

Post-conversion
MOMENTS

At Jam, the job isn’t done just because a customer has booked their holiday. From focused follow-up emails to social media retargeting at key periods of the year, we build bridges with customers that keep the connection alive long after that first trip.

Key challenges of seo for travel brands

Ready to propel your SEO for travel?

Get in touch today

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