Social Media for Travel Brands | Engage & Grow with JamDigital PR Agency Manchester

How We Work

Every business is unique, and so is our approach. We tailor each strategy to meet your specific goals and objectives.

It always starts with getting to know you – your business, your challenges, and your vision. Then, our team crafts a bespoke strategy, incorporating everything from SEO-friendly press releases to ambitious digital PR stunts.

We’ll track everything from traffic, reach, links, sales, social shares, brand awareness, branded search, organic rankings, share of search, trending searches, and more.

Whether you’re launching a new product, building brand awareness, or striving to outshine competitors, we’re here to deliver results that move your business forward.

Integrated Digital-PR campaigns

Our all-in-one solution brings together key channels – PR, content, SEO, social media, and creative – into one powerful campaign.

Our integrated Digital PR campaigns connect the dots between our PR, content, SEO, social and creative teams. From exciting stunts that will get competitors wishing it was them, to new product creations and everything in between. These multichannel campaigns create noise whilst building positive brand perception and improving your organic performance.

Data-led campaigns

Utilising unique data that journalists want to get their hands on, our campaigns build trust and credibility for brands.

We extract and analyse industry-leading data to form unique and reliable stories that position your brand as a thought leader in your industry.

Digital PR for B2Bs

Whether you’re a B2B company, service provider, or professional practice, our B2B Digital PR strategies are designed to amplify authority in your sector, attract new clients, and drive high-quality leads.

We understand that it’s not just consumer businesses that need visibility – B2B businesses benefit significantly from a strategic Digital PR approach that highlights expertise, drives credibility, and brings your unique services to the forefront. Our strategies are crafted to gain media attention and link back to key pages on your website, enhancing your online reputation, SEO, and visibility.

From launching new services to positioning your brand as a leader in your industry, our B2B PR campaigns secure impactful media coverage that puts your business in the spotlight.

Product PR

Whether it’s a single product or a category, this strategy drives authority to commercial pages on your e-commerce website.

From new collections to long-term products that need a bit of TLC, our team will create topical, media-worthy stories that drive backlinks to your target pages from trusted media outlets to generate awareness and sales.

The Jam Newsroom

The Jam Newsroom puts your brand voice in the spotlight of relevant and trending discussions.

News briefings paired with live trends and social listening allow us to quickly identify reactive opportunities to put your brand and expertise at the centre of trending conversations, which in turn, builds trust and secures backlinks on top-tier media outlets across the world.

Consultancy & Training

Looking to increase your knowledge, upskill your in-house team, or understand the right strategy to achieve your goals? Our Digital PR experts run bespoke Digital PR training and consultancy services. For your bespoke proposal, get in touch and let’s catch up over a brew.

Why use Digital PR in your marketing strategy?

1. Social proof
Social proof is the psychological concept that people are influenced in their decision-making by others. Building links is effectively acquiring social proof, with Digital PR helping to boost your wider SEO performance.

2. Rank on Google
When Google reviews a website, having strong, authoritative links pointing back to your domain will signal that you’re trustworthy and informative, and therefore Google should rank you higher when people search for relevant terms associated with your brand.

3. Boost SEO performance
PR has many positive impacts on your SEO performance, with key benefits including increased site visibility, traffic, leads, and improved keyword rankings.

Through Digital PR tactics, you’re also able to feature your internal experts and products, which boosts brand awareness and credibility.

Digital + Traditional: The Perfect PR Partnership

In today’s fast-paced landscape, combining Digital PR with Traditional PR is the key to a truly impactful strategy. While Digital PR builds authority and search visibility online, Traditional PR strengthens brand recognition and credibility across various media channels.

Looking for an all-encompassing approach? Our 360-Degree PR and marketing strategy integrates both digital and traditional elements to give your brand a comprehensive edge. Explore our full-service PR offering to see how we can create a seamless, high-impact campaign tailored to your unique goals.