At Jam, we have years of combined experience and expertise in the travel marketing sector. Whether you’re a travel agency, holiday park, hotelier or tour operator, we can establish a share of voice in the competitive paid search space that fuels your business growth.
Our team of experienced PPC travel experts have a track record of building effective paid search strategies, with results and returns at the heart of everything we do. We bring deep industry knowledge and a clear understanding of what works. This has helped us to propel our clients in the travel sector to new heights.
We get the complexities of the travel sector and know that a one-size-fits-all approach won’t cut it. So we tailor our approach to meet the right time to generate first-class results.
Working together closely, we help you quickly react and respond to business, industry and market changes. And we stay on our toes too. Our comprehensive suite of data-led reporting enables us to react in real time and provide interpretation and clarity to support our agile paid search strategies.
It all starts with data, but we take this to a whole new level. Our data-led service includes analysing booking patterns, seasonality, destination popularity, and profitability. This crucial and ongoing analytical work enables us to target the right audience effectively. Alongside this, our data-led reversed engineered approach enables us to build a clear view on ROAS, meaning we can scale up media spend with a direct understanding of how your investment will drive the appropriate return.
Our PPC strategists develop robust paid search strategies, understanding the complex path to booking in the travel industry. We recommend suitable paid channels to inspire and convert your customers effectively.
At Jam, we’re a lot more than Paid Search experts. Our creative team of copywriters will write compelling ad copy to work alongside strategic bidding, and competitor insights to ensure your ads reach the right travellers at the right time. Utilising Google Ads and Microsoft Search Ads, along with Remarketing Lists for Search Ads (RLSA), we drive targeted traffic to your site and maximise ROAS.
The booking journey often doesn’t start with search. Increasing brand awareness and driving booking intent with our targeted display ads is an important step in the process.. By placing your brand in contexts where travellers seek inspiration and options, we enhance your visibility and engagement. Through our measured and data-driven reporting, we attribute each and every eyeball to make sure our campaigns are optimised. Our attribution modelling capabilities are second to none and this allows us the agility to progressively enhance campaign strategy and management, throughout the year and in particular periods of seasonality that we know are critical to the overall success of your travel business.
Our robust tracking and remarketing strategies enable our clients to re-engage with previous customers and website visitors, boosting your online conversion efficiency across search, social media, and display advertising.
Your Paid Search agency should be your partner, not just your outsourced help. At Jam, we firmly believe that the relationships we build with clients are what set us apart. As well as building, managing and maintaining your paid search accounts, we provide training sessions, comprehensive account audits, and consultancy services to share our PPC expertise, helping our clients improve their future travel marketing campaigns.
Ready for your Paid Search to take off? Get in touch with our team today and we can get your campaigns off the ground.
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