Whether you are a travel agency, holiday park, hotel chain, or tour operator, our Jammers have the expertise to help you establish a share of voice in the highly competitive paid search space. Our tailored strategies are designed to meet the needs of each type of business within the travel industry.
We get your audienceyou get theresults
Why Choose Our 
Travel PPC Agency
Our experienced PPC travel experts have a track record of building effective paid search strategies, with results and returns at the heart of everything we do. We bring deep industry knowledge and a clear understanding of what works.
We don't do packages
We understand the complexities of the travel sector and know that a one-size fits all approach just doesn’t work. So, we tailor our approach to each campaign, adapting our approach to each destination, client, customer profile and campaign.
We're agile
Working together closely, we help you quickly react and respond to business, industry and market changes. And we stay on our toes, too. Our comprehensive suite of data-led reporting enables us to respond in real-time and provide interpretation and clarity to support our agile paid search strategies.
Here’s how we do it...
Our process
Data-driven strategy
We analyse booking patterns, seasonality, destination popularity, and profitability data. This ongoing analytical work enables us to target the right audience effectively. Our data-led reverse-engineered approach allows us to build a clear view of ROAS. That means we can scale up media spending when needed, with a direct understanding of how your investment will drive the appropriate return.
Mapping detailed customer journeys
Our PPC strategists develop detailed paid search strategies, understanding the complex path to booking in the travel industry. We recommend suitable paid channels to inspire and convert your customers effectively.
Ads that convert
At Jam, we’re a lot more than Paid Search experts. Our creative copywriters write compelling ad copy to work alongside strategic bidding and competitor insights. We use Google Ads, Microsoft Search Ads, and Remarketing Lists for Search Ads (RLSA) to drive targeted traffic to your site and maximise ROAS.
Display advertising
The booking journey doesn’t always start with a search. Targeted display ads in key spaces increase brand awareness and drive booking intent before the booking process begins. Through our measured and data-driven reporting, we attribute every eyeball to make sure our campaigns are optimised throughout the year and in key periods of seasonality
Remarketing
Our robust tracking and remarketing strategies enable our clients to re-engage with previous customers and website visitors, boosting your online conversion efficiency across search, social media, and display advertising.
Consultancy, audits, and training
We’re your partner, not just your outsourced help. At Jam, we firmly believe that the relationships we build with clients are what set us apart. In addition to building, managing, and maintaining your paid search accounts, we provide training sessions, comprehensive account audits, and consultancy services to share our PPC expertise, helping our clients improve their travel marketing campaigns now and in the future.
