Silver Marketing Association Member | CIPR | MPA Inspiration Award
Background
BACK TO ALL PROJECTSA creative craft brewery
championing innovation
in the industry
Formed in 1863, Hydes is a brewer and pub
retailer with over 150 years of brewing and
hospitality expertise. Located in the creative
hub of the North – Media City, Salford, the
brewery produces in excess of 40 different
cask ales every year for 5 different ranges,
including The Beer Studio.
What we did
Brand refresh
Name development
Digital asset creation
Creative marketing collateral
Brief
Hydes Brewery asked us to refresh The Beer Studio
branding and establish a point of difference to ensure
significant stand out within a competitive market, whilst
showcasing the brand’s new range.
The Extraordinary Thinking
Dedicated to creating truly unique and innovative beers using exciting flavour combinations, The Beer Studio’s new brand needed to mirror the creative nature and values of the craft brewery, to ensure authenticity and stand out. Taking inspiration from design trends and works of art we created unique names for each beer, including Blackberry Burst and Raspberry Rascal, supported with a distinctive new style, unseen in the craft beer world.
Delivered
The refreshed brand identity showcased the brand’s unique product offering, which we rolled out across pump clips, marketing collateral and digital assets.
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