Results Background Activity

Raisin UK

The Great British Savings Report

What we achieved

BACK TO ALL PROJECTS

Across a three month campaign period, we achieved:

193

Pieces of coverage

374.2m

PR Reach

200

links back to the Raisin website

3m

impressions

1.5m

engagements

50%

engagement rate

5.1k

link clicks

Key Coverage

What we did

National survey

Digital report

News generation

Expert commentary

Case studies

Roundtable

Organic social

Paid social

Creative content

Background

Raisin UK simplifies financial management for Brits and offers one of the broadest and most competitive selection of deposit-protected savings accounts in the UK.

The challenge

In a competitive savings market, our mission was clear: position Raisin UK as the go-to authority on savings, elevate its credibility, and drive meaningful engagement through PR, social media, and creative storytelling.

The Extraordinary Thinking

We identified a critical insight: financial stress impacts millions of Brits, with distrust in banks and confusion around savings adding to the pressure. Our solution was to cut through the complexity and empower savers with actionable insights and accessible advice.

The Great British Savings Report became the centrepiece of our strategy. Combining fresh consumer survey data and expert insights, it provided a clear, relatable report of the nation’s savings habits, sparking conversations across media and social channels.

Digital PR

A survey of 4,000 consumers revealed compelling savings insights, paired with existing public data.

Findings were packaged into the Great British Savings Report – a 17-page resource covering savings goals, barriers, and practical takeaways.

Targeted press releases featuring the survey data secured widespread media coverage on critical themes like financial stress, retirement readiness, and consumer trust.

Supporting PR

A roundtable event featuring experts from Forbes Advisor, Daily Mail/This Is Money, and Building Societies Association, amongst others, added authority to our findings and expanded media engagement.

Strategic outreach across key news cycles maximised visibility and impact.

Social media

Phase 1: High-impact video content was used across organic and paid campaigns to build awareness and generate buzz.

Phase 2: Retargeted engaged audiences with dark ads, driving clicks and traffic to Raisin UK’s website.

By blending bold PR, thought leadership and a multi-phased social strategy, we turned the Great British Savings Report into a powerful platform for Raisin UK. It established the brand as a trusted savings champion and delivered impressive results across earned and owned channels. So much so, The Great British Savings Report is set to be an annual report.

“The Great British Savings Report put Raisin UK firmly on the savings map. With a robust data-set of 4,000 respondents we captured a true representation of Brits’ savings habits and generated a unique talking point within the media.”

“The campaign secured a phenominal reach and positioned Raisin UK as not only a leading savings platform but a trusted source for all money matters, empowering consumers with financial knowledge.”

David Wall,
International PR Lead Raisin UK

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