Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSWe produced an organic and paid social media strategy for insurance brand Petsure to drive brand awareness and engagement.
16.5m
Social impressions
1.7m
Social engagements
2.9m
Social media video views
10.3%
engagement rate
Background
BACK TO ALL PROJECTSPetsure: Fair insurance for every cat and dog
Championing the underdog with Petsure
Pet insurance brand Petsure was launched with a unique USP: to stand up for the underdog, covering older pets and pets with pre-existing conditions.
What we did
Organic social media
Paid social media
Video production
Influencer outreach
Bespoke video and static imagery
The Challenge
To drive engagement, aide discovery and create a community through a video-first approach.
The Extraordinary Thinking
Pets don’t have an NHS, and those who need it most are left in the cold by insurance companies, with owners picking up the bill.
Until Petsure.
We supported challenger insurance brand Petsure, launching to market with a video-first content strategy.
Delivered…
Social media
We produced a suite of assets for social media to launch the brand with a bang, giving the middle claw to barriers such as pre-existing conditions and age that made insurance inaccessible.
Video content
We produced video content to create a bank of vibrant imagery that best reflects the brand to be utilised across social media and wider channels.
Influencers
We collaborated with key influencers on TikTok and Instagram to produce video pieces to build a community and create a conversation with pet owners through trusted sources.
“Jam is one of the most knowledgeable marketing communication agencies I’ve had the pleasure of working with. Their Jammers have a diverse range of experience and are always on top of the latest social media trends. The time they invest in their clients is second to none and they work tirelessly to ensure a successful project.”
Jah Brown, Social Media Manager
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