Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSWe produced an organic and paid social media strategy for insurance brand Petsure to drive brand awareness and engagement.
16.5m
Social impressions
1.7m
Social engagements
2.9m
Social media video views
10.3%
engagement rate
Background
BACK TO ALL PROJECTSPetsure: Fair insurance for every cat and dog
Championing the underdog with Petsure
Pet insurance brand Petsure was launched with a unique USP: to stand up for the underdog, covering older pets and pets with pre-existing conditions.
What we did
Organic social media
Paid social media
Video production
Influencer outreach
Bespoke video and static imagery
The Challenge
To drive engagement, aide discovery and create a community through a video-first approach.
The Extraordinary Thinking
Pets don’t have an NHS, and those who need it most are left in the cold by insurance companies, with owners picking up the bill.
Until Petsure.
We supported challenger insurance brand Petsure, launching to market with a video-first content strategy.
Delivered…
Social media
We produced a suite of assets for social media to launch the brand with a bang, giving the middle claw to barriers such as pre-existing conditions and age that made insurance inaccessible.
Video content
We produced video content to create a bank of vibrant imagery that best reflects the brand to be utilised across social media and wider channels.
Influencers
We collaborated with key influencers on TikTok and Instagram to produce video pieces to build a community and create a conversation with pet owners through trusted sources.
Like what you see?
Jam with us and see how we can help you out.
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