RAR+ Recommended | CIPR | Fresh Awards

Koura

Let’s be Klea – raising awareness of illegal imports of refrigerants

What we achieved

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22.6 million
Display ad impressions

1.4m

Social ad
impressions

127k

Landing page
vists

3.7m

Impressions across
70+ countries

A world leader
in refrigerants

Koura Klea – a world leader in refrigerants,
has a fifty-year heritage supplying to major
manufacturers across several industries
including, commercial refrigeration,
automotive and HVAC.

What we did

Digital

PR

Social Media

Creative

The Challenge

Raise awareness of the importation of illegal refrigerants whilst highlighting the potential risks and positioning Klea as a leader in the industry

The Extraordinary Thinking

After thoroughly researching the scale of the illegal refrigerant trade, we found that the problem spanned across the UK and Europe. We developed a clear campaign narrative to ensure our message was understood across countries, industries and job roles, using a range of campaign tactics.

Delivered…

Integrated
campaign

We devised & deployed an integrated, multi-country, multilingual campaign.

Multi-lingual
targeted assets

Multiple assets across paid social and targeted display advertising, translated for each region.

Solus
e-shots

Solus e-shots to UK & Italian trade publications

Industry
press

Thought leadership, features, press releases and reactive commentary in industry press

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