Koura Klea – a world leader in refrigerants,
has a fifty-year heritage supplying to major
manufacturers across several industries
including, commercial refrigeration,
automotive and HVAC.
What we did
Raise awareness of the importation of illegal refrigerants whilst highlighting the potential risks and positioning Klea as a leader in the industry
The Extraordinary Thinking
After thoroughly researching the scale of the illegal refrigerant trade, we found that the problem spanned across the UK and Europe. We developed a clear campaign narrative to ensure our message was understood across countries, industries and job roles, using a range of campaign tactics.
We devised & deployed an integrated, multi-country, multilingual campaign.
Multiple assets across paid social and targeted display advertising, translated for each region.
Solus e-shots to UK & Italian trade publications
Thought leadership, features, press releases and reactive commentary in industry press