Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTS22.6 million Display ad impressions
1.4m
Social ad impressions
127k
Landing page vists
3.7m
Impressions across 70+ countries
Background
BACK TO ALL PROJECTSA world leader
in refrigerants
Koura Klea – a world leader in refrigerants,
has a fifty-year heritage supplying to major
manufacturers across several industries
including, commercial refrigeration,
automotive and HVAC.
What we did
Digital
PR
Social Media
Creative
The Challenge
Raise awareness of the importation of illegal refrigerants whilst highlighting the potential risks and positioning Klea as a leader in the industry
The Extraordinary Thinking
After thoroughly researching the scale of the illegal refrigerant trade, we found that the problem spanned across the UK and Europe. We developed a clear campaign narrative to ensure our message was understood across countries, industries and job roles, using a range of campaign tactics.
Delivered…
Integrated campaign
We devised & deployed an integrated, multi-country, multilingual campaign.
Multi-lingual targeted assets
Multiple assets across paid social and targeted display advertising, translated for each region.
Solus e-shots
Solus e-shots to UK & Italian trade publications
Industry press
Thought leadership, features, press releases and reactive commentary in industry press
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