Silver Marketing Association Member | CIPR | MPA Inspiration Award
What we achieved
BACK TO ALL PROJECTSCommunicated corporateevents to the local market
163
pieces of coverage
5.6m
opportunities-to-see
Key Coverage
What we did
PR
Media outreach
Influencer liaison
Menu launch event
In a nutshell
Jam was appointed by iconic restaurant group, Hard Rock Cafe, to shake up the PR for its Manchester venue.
We were responsible for building region-wide consumer awareness, as well as driving footfall during key periods and events throughout the year.
the clever bit
We utilised…
a range of tactics, such as media outreach, influencer
activity and event support, to boost Hard Rock Cafe
Manchester’s plotted activity schedule each month.
Then we acted…
Secured coverage
In regional online press and raised awareness to drive footfall.
Ongoing support
With events and made suggestions for activity to coincide with key diary dates.
New opportunities
Identified areas for exposure within the local market.
Strong relationships
Developed with key Manchester influencers to review new food and drink items.
Launch event
Assisted with the new menu launch event, including liaison with influencers and media.
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