CIPR Award Winners
We scooped two awards forFTR at the CIPR North West PRide Awards 2018. Gold for Best Use of Digital and Silver for Best Use of Social Media.
What we did
Web design& development
Social media management
In a nutshell
The PPI market is saturatedand consumers have become fatigued from the hard sell.
To create cut-through for claims management specialists, First Target Recoveries (FTR) Jam devised a fully integrated campaign that caught consumers’ attention and generated solid leadsfor the client.
the clever bit
Increase brand awareness for FTR andencourage consumers to start the claims process with them rather than more established competitors.
We had to be clever with our messaging,ensuring that all activity cut-through a crowded marketplace.
We created a brand to reflect FTR, leading the field and championing the consumer. Our UX friendly site provided the customer with all the info needed.
Positioning FTR as industry experts with regular blog content discussing PPI but also money-saving advice, interesting facts and stats.
Useful content including tips, infographics, funny gifs, industry updates and informative blogs. Organic was teamed with a paid strategy, directing people to the website.
Our interactive postcode tracker helped consumers find the average refund in their area. Supported with nationwide news highlighting Birmingham as the PPI capital of the U.K. Highly geo-targeted paid social gave consumers tailored info specific to their location.